For the last 10 years, Kiindred has been helping Aussie families to parent with confidence.
We’re the 2am phone-a-friend and the reassuring calm in the chaos.
Our expert advice meets real-life parenting that speaks your language – all delivered through our site, social media and app.
Kiindred has developed a signature style and voice that’s unique to the space. We’re for the modern parent of all shapes and sizes, the Insta and TikTok generation, and all walks of life.
This year, we’re bringing our Kiindred vibe, incredible experts, community of parents, and the best baby and toddler brands together to launch the Kiindred Baby & Toddler Awards.
Awards are a great way to show parents that your product is trusted and loved, but they’ve started to feel a little same-same.
To create the Kiindred Baby & Toddler Awards, we’ve taken on board what brands actually want and scrapped what no longer works. We’re bringing fresh energy, transparency, and impact because an award should do more than just look good on a shelf.
The Kiindred Baby & Toddler Awards are all about combining real parent reviews with expert advice. With two awards up for grabs in each category, brands have double the chance to score a badge that truly means something to Aussie parents, giving them one less thing to worry about.
It's a literal 'win-win'!
Chosen by a panel of Kiin Experts across various parenting disciplines, using clear judging criteria.
About the ExpertsVoted by real parents using their real world experiences and recommendations.
Meet the Parents
It’s not just about a shiny badge – entering opens the door to year-round exposure, insights and buzz. You'll not only have a shot at 2 badges in each category, but you'll also receive ongoing benefits throughout the year.
This premium package include exposure across Kiindred's socials, editorial, eDMs and more during the awards period and beyond.
A viral ‘Tot 10’ (get it?) tool and huge consumer comp will ensure the Kiindred Awards and your brand will reach parents beyond the Kiindred ecosystem.
Every nomination secures a spot in Kiindred’s 2025 ‘Best of’ guides - boosting your product’s SEO all year long.
Premium Kiindred Partners get a handy marketing pack with social and display assets to help spread the word and rally those votes!
What makes the Kiindred Awards different? Both parents and experts follow clear criteria that reflect what really matters when choosing products. So when parents see that badge, they know it’s the real deal, not just a popularity vote. And for brands, there’s helpful feedback to boost your marketing or guide future product updates.
Winners of the Kiindred Baby & Toddler Awards will score:
Use your 2025 Kiindred 'Expert's Choice' or 'Parent's Choice' badge freely across all marketing and packaging.
Featured in the 2025 ‘Best of’ article with your winner’s badge - boosting SEO all year long.
Featured in the winner announcement on the Kiindred website and socials.
Featured in our winners Press Release and trade.
The 2025 Kiindred Baby & Toddler Awards will be launched with an extensive content marketing campaign. Parent's Choice voting will be promoted widely both within and outside of our Kiindred ecosystem, ensuring maximum reach for nominated brands and award winners!
Views on Kiindred content each month
Aussie Parents reached each month
engaged creators across the Kiindred network
of Kiindred parents between 25-44 years old
Experts are part of our DNA here at Kiindred. From our first app over 10 years ago through to today, we work with some of Australia’s most respected and credible experts across multiple disciplines.
For most of us, having and raising a baby is all new territory, and we want to make sure we get it right. So we lean on experts like doctors, midwives and dieticians heavily for peace of mind that we’re getting it right.
A panel of these same experts will judge Australia’s best Baby and Toddler products in the Kiindred Expert’s Choice award.
Kiin Creators and real Aussie parents will be incentivised to vote and spread the word about the Kiindred Baby & Toddler Awards, helping the brands to receive exposure far beyond the Kiindred ecosystem.
Simple by voting in the Kiindred Baby & Toddler Awards, parents go in the draw to win a major prize.
Every category parents vote in boosts their chance to win. There’s no limit, so vote away!
Parents can earn extra entries by sharing their ‘Tot 10’ favourite award picks with friends.