A bit about Kiindred
For the last 11 years, Kiindred has been helping Aussie families to
parent with confidence.
We’re the 2am phone-a-friend and the reassuring calm in the chaos.
Our expert advice meets real-life parenting which is delivered
through our site, socials and app. It’s support that actually speaks
parent’s language…
Kiindred has developed a signature style and voice unique in the
space. No daggy and outdated cliches.
We’re for parents of all shapes and sizes, and from all walks of life.
For the last 11 years, Kiindred has been helping Aussie families to
parent with confidence.
We’re the 2am phone-a-friend and the reassuring calm in the chaos.
Our expert advice meets real-life parenting which is delivered
through our site, socials and app. It’s support that actually speaks
parent’s language…
Kiindred has developed a signature style and voice unique in the
space. No daggy and outdated cliches.
We’re for parents of all shapes and sizes, and from all walks of life.
Introducing the
2026 Kindred Awards
This year, we’re bringing our Kiindred vibe, incredible experts, community of parents, and the best baby and toddler brands together to celebrate the Kiindred Baby & Toddler Awards.
The 2025 Recap
The 2025 Kiindred Awards delivered impact for both brands and parents,
with millions of parents reached, year-round exposure, and
award badges that genuinely influenced buyer decisions.
From Expert’s Choice to Parent’s Choice, the dual-badge system
proved a powerful trust signal, helping winning brands cut through
the noise and giving parents confidence in every purchase.
The 2025 Kiindred Awards delivered impact for both brands and parents,
with millions of parents reached, year-round exposure, and
award badges that genuinely influenced buyer decisions.
From Expert’s Choice to Parent’s Choice, the dual-badge system
proved a powerful trust signal, helping winning brands cut through
the noise and giving parents confidence in every purchase.
0+
Aussie parents casting votes
0
Brands nominated
0
Winners
Awards… in a nutshell
Designed to offer real value to both brands and parents, the awards
celebrate Australia’s best parenting products across 60+ categories
chosen to best represent the needs of Aussie parent’s in the first few
years of their journey. From prams and skincare to feeding
essentials and lifestyle must-haves.
With two awards per category: Expert’s Choice and Parent’s Choice,
every product has double the chance to score a badge that will
genuinely influence purchase decisions.
All entries receive placement Kiindred’s Social ‘Best of’ guides and
promotional assets, with add-on packages for events, creators,
editorial and expert inclusions.
Designed to offer real value to both brands and parents, the awards
celebrate Australia’s best parenting products across 60+ categories
chosen to best represent the needs of Aussie parent’s in the first few
years of their journey. From prams and skincare to feeding
essentials and lifestyle must-haves.
With two awards per category: Expert’s Choice and Parent’s Choice,
every product has double the chance to score a badge that will
genuinely influence purchase decisions.
All entries receive placement Kiindred’s Social ‘Best of’ guides and
promotional assets, with add-on packages for events, creators,
editorial and expert inclusions.
Over 60 Categories
Divided into categories like Sleeping + Settling, or Play + Learn, there is an award suited to every product, age and stage.
Launch Event + Sampling
For the first time we're hosting a LIVE launch event with parents, creators, influencers and experts.
Packages & Entries from $500
With super affordable options starting from just $500. Add creator content, competitions or participate in our first event.
Everyone gets the chance to win
The Kiindred Baby and Toddler awards are unique in market, blending the relatability and reassurance of real parents opinions, with the credibility and expertise of our Kiin Experts.
With 2 x awards on offer for each category, brands have twice the chance to win a badge for their product that gives genuine value to Aussie parents. This helps parents to make confident and easy product choices at what can be an overwhelming point in their parenting journey.
It’s a literal ‘win-win’!
Expert’s Choice
Chosen by a panel of Kiin Experts across various parenting disciplines, using clear judging criteria.
About the ExpertsParent’s Choice
Voted by real parents using their real world experiences and recommendations.
Meet the ParentsHighly Commended
For products where the votes are close, a Highly Commended will be awarded for Experts & Parent’s Choice.
Awards with benefits
It’s not just about a shiny badge – entering opens the door to year-round exposure, insights and buzz… By entering the awards, you’ll not only have a shot at 2 badges in each category, but you’ll also receive ongoing benefits throughout the year.
Product Feature & Listings
All brands that nominate in the Kiindred Awards will receive a product listing on Kiindred.co for 12 months -offering valuable SEO benefit and traffic direct to purchase.
'Best of 2026' Social Wraps
Each nomination automatically earns you a place in Kiindred’s 2026 ‘Best of’ social wraps, generating buzz and awareness for your product alongside category peers.
Digital Marketing Pack
Brands who book one of our package options will receive a Kiindred awards marketing pack and templates including social and display assets for use on your channels to promote your nomination and push for votes!
Bragging rights for 2026
Inclusion in Winner Announcement on Kiindred site + socials
Transparency in Judging
Parents and experts will be guided by clear selection criteria.
We’ve built our criteria around what really matters to parents when they’re choosing what to buy… so when parents spot the Kiindred Baby and Toddler Award Badge on products, they can be assured of their choice. It’s not just a bought marketing tool, or a popularity contest.
In 2026, brands will be invited to complete a nomination form which addresses clear judging criteria – allowing experts to cast an informed vote for your product.
What do you win?
Winners of the Kiindred Baby & Toddler Awards will not only score the below, they’ll win sweet bragging rights for 2026.
Baby & Toddler Awards Launch
A moment to connect with real parents, creators & experts, and
launch the Awards season with impact.
Kiindred Live: Baby & Toddler Awards Launch morning tea brings together the best in baby & toddler brands with Australia’s most engaged parenting community, all under one roof.
Held at an iconic, family-friendly venue, the event kicks off the voting period and drives excitement across creators, influencers, brands and everyday parents.
A moment to connect with real parents, creators & experts, and
launch the Awards season with impact.
Kiindred Live: Baby & Toddler Awards Launch morning tea brings together the best in baby & toddler brands with Australia’s most engaged parenting community, all under one roof.
Held at an iconic, family-friendly venue, the event kicks off the voting period and drives excitement across creators, influencers, brands and everyday parents.
Generate Buzz
At the start of the awards voting period for your brand.
Capture Content
of your product being experienced, loved and endorsed.
Engage Real Parents
and creators with your product, in-person to generate
reviews and content.
Feature alongside experts
who drive trust and credibility
Reaching Parents Everywhere
The 2026 Kiindred Baby & Toddler Awards will be launched with an extensive content marketing campaign. Parent’s Choice voting will be promoted widely both within and outside of our Kiindred Ecosystem, ensuring maximum reach for nominated brands and award winners!
7.0 Million
Views on Kiindred Content in last month
1 in 6
Aussie Parents reached each month
2,000+
Creators promoting Kiindred campaigns
90%
Of Kiindred parents are aged 25-44
Meet our amazing Kiin Creators
We work with our Kiin Creators (aka real parents) to help create content for our brand partners, and in 2026 we will be engaging our creator community to promote the Kiindred Awards too.
What does this mean for the brands who enter? Huge organic exposure that will help drive even more awareness!
Meet our talented Kiin Experts
Experts are part of our DNA here at Kiindred. From our first app over 10 years ago through to today, we work with some of Australia’s most respected and credible experts across multiple disciplines.
For most of us, having and raising a baby is all new territory, and we want to make sure we get it right. So we lean on experts like doctors, midwives and dieticians heavily for peace of mind that we’re getting it right. A panel of these same experts will judge Australia’s best Baby and Toddler products in the Kiindred Expert’s Choice award.
Getting parents excited
Kiin Creators and real Aussie parents will be incentivised to vote and spread the word about the Kiindred Baby & Toddler Awards, helping the brands to receive exposure far beyond the Kiindred ecosystem.
