Potty training is a significant milestone for toddlers and their parents, Bambino Mio’s reusable Elite Potty Training Pants are a great alternative to single-use pull-ups and are setting a new standard in sustainable, effective potty training.

Designed to support a child’s development, transitioning from nappies to underwear with a pull up design that encourages independence, making it easy for toddlers to practice dressing themselves without help, while the fit and style of big kid pants helps build confidence.

Reliable and innovatively designed with a breathable secure, stitched-in 100% cotton core, these soft, stretchy daytime pants are specifically designed to catch small leaks (as opposed to absorbing large amounts of liquid like nappies) providing toddlers with a sensory prompt to recognise when they need to head for the potty – an essential step towards independent toilet use.

The Elite potty-training pants are OEKO-TEX certified, meaning they are free from unnecessary chemicals or absorbent gels, and are designed to help reduce irritation such as nappy rash.

The range is gentle on delicate baby skin but comfortable, stretchy and flexible for active toddlers.

Easy to wash in the machine at 40degrees with the household laundry, these potty-training pants dry quickly too!

Reliable, reusable practical and eco-friendly in 15 cute designs, perfect for hassle-free potty training!

Buy individually or in a pack of 3 or 5, so you always have a spare pair to hand, as accidents will happen!

We've all experienced those midnight struggles, half-awake, wrestling with a soggy fitted sheet on our child's mattress!

Dealing with accidents is an unavoidable aspect of parenting. However, we're here to alleviate those moments for you with the innovative Spewy™ Bed Mat! Designed to absorb up to 2 liters of liquid, it features a waterproof backing to ensure no leaks onto your sheets or mattress.

Measuring 60cm x 80cm for the wings, it's perfectly sized to cover your little one's sleeping area. The base consists of PUL waterproof backing, terry toweling, microfiber, and cotton print, while the wings are crafted from soft suede. They are available in sizes Single (100 x 74cm), Double (135cm x 74), Queen (150 x 80cm) and King (180cm x 80cm).

Nundies are sensory-safe, leak-free pull-ups designed for children aged 5–15 who have outgrown supermarket brands but still need reliable protection. Built for neurodivergent kids, children with physical disabilities, and those experiencing bedwetting or delayed toilet training, Nundies are purpose-built for older kids—with the comfort and dignity they deserve.

Soft, slim, and completely discreet, Nundies look and feel like real underwear while performing like a high-absorbency pant. With 3-channel absorbency, leak guards, 12-hour odour control, and a rustle-free design, they stay invisible under school uniforms and fitted pyjamas alike—giving kids the confidence to just be kids.

OEKO-TEX® certified, dermatologically tested, hypoallergenic, and free from fragrances, chemicals, phthalates, and latex. Manufactured in carbon-neutral facilities. Available in two sizes and accessible through NDIS funding.

Potty Chair is widely considered excellent because of its ergonomic, sturdy design featuring a high backrest, comfortable armrests, and rubber, non-slip edging. It is being easy to clean due to its removable inner bowl, stable for confident sitting, and durable for long-term use, making it a reliable tool for successful potty training. A comfy potty chair with soft contours makes potty training easier.

A sturdy and safe seat for young children who want to use ‘the big toilet’. Regarded for its stability, safety, and ease of use, featuring an adjustable dial to fit most toilets securely without slipping. Its ergonomic design ensures comfort for toddlers, while the built-in splashguard, durable BPA-free plastic, and easy-to-clean design make it practical for parents.

Nundies are sensory-safe, leak-free pull-ups designed for children aged 5–15 who have outgrown supermarket brands but still need reliable protection. Built for neurodivergent kids, children with physical disabilities, and those experiencing bedwetting or delayed toilet training, Nundies are purpose-built for older kids—with the comfort and dignity they deserve.

Soft, slim, and completely discreet, Nundies look and feel like real underwear while performing like a high-absorbency pant. With 3-channel absorbency, leak guards, 12-hour odour control, and a rustle-free design, they stay invisible under school uniforms and fitted pyjamas—giving kids the confidence to just be kids.

OEKO-TEX® certified, dermatologically tested, hypoallergenic, and free from fragrances, chemicals, phthalates, and latex. Manufactured in carbon-neutral facilities. Available in two sizes and accessible through NDIS funding.

Bunjie’s eco-friendly, high-performance nappies are designed for ultimate comfort and style! Packed with science and no hidden nasties, our worry-free nappies make it easy to keep sensitive little skin happy and healthy with less impact on the environment.

That’s why our Probiotic Eco Nappies are dermatologically tested, hypoallergenic and free from harsh chemicals because a happier nappy means happier skin (and an even happier baby)! Made with over 70% biodegradable materials, they deliver cloud-like comfort while being kinder to both your little one and the planet.

• Made with sustainable wood pulp
• Made with a unique minibiotic lining to support the skin barrier
• 100% biodegradable backsheet
• Fragrance-free
• Dermatologically tested for sensitive skin
• Breathable & hypoallergenic
• Up to 12 hours leakproof
• Free from latex, fragrance, synthetic dyes, chlorine, parabens, PEGs, SLS, EDTA,
• benzalkonium chloride, petrochemicals, nut oils, phenoxyethanol
• Proud supporter of the Eczema Association of Australasia

Bunjie’s eco-friendly, high-performance nappy pants are designed for ultimate comfort and style! Packed with science and no hidden nasties, our worry-free nappy pants make it easy to keep sensitive little skin happy and healthy with less impact on the environment.

• Made with sustainable wood pulp
• Made with a unique minibiotic lining to support the skin barrier
• 100% biodegradable backsheet
• Fragrance-free
• Dermatologically tested for sensitive skin
• Breathable & hypoallergenic
• Up to 12 hours leakproof
• Free from latex, fragrance, synthetic dyes, chlorine, parabens, PEGs, SLS, EDTA, benzalkonium chloride, petrochemicals, nut oils, phenoxyethanol
• Proud supporter of the Eczema Association of Australasia

Individually wraps each nappy to lock away odours and germs, helping keep homes fresh and hygienic. The simple twist mechanism makes disposal quick and mess-free, while the compact design fits neatly into any nursery.

tooshies nappies, with a core made from 74% organic bamboo are the most sustainable choice when performance, comfort and caring for your baby are non-negotiables. Softer and more absorbent, the materials make this nappy super soft, breathable and hypoallergenic to soothe sensitive tooshies. With the environment in mind, these nappies have a plant-based backsheet and a biodegradable core.

These nappies are designed with ultra-soft and flexible materials to move and groove with your growing baby. Naturally insulating, anti-microbial these nappies offer 12-hour leak-proof protection to keep your baby dry all day and night.

- Biodegradable bamboo core

- 100% Plant-based backsheet

- 12-hour leak proof protection

- Soft & breathable, flexible fit

- Naturally insulating and antimicrobial

- 0% fragrances, lotions, phthalates and parabens

- Hypoallergenic, vegan

- Available in five sizes from Little Bubs through to Walker (18kg)

Designed in Melbourne by a team of parents, every pack purchase supports Australian women experiencing crisis pregnancy through impact partner, The Babes Project.

tooshies. Because nappies need changing.

From nappy changes to boogers and waterfalls of dribble, Bunjie's super soft wipes are ready for whatever they throw at you! Bursting with benefits and made with zero toxic stuff, you can trust them to quickly soothe and protect sensitive little skin in every messy moment!

These planet-friendly wipes are 100% biodegradable, and proudly made in Australia using sustainable plant-based fibres.

• 100% biodegradable & plant-based
• Made with probiotics to support the skin barrier
• 100% toxin-free
• Fragrance-free
• Dermatologically tested for sensitive skin
• Made in Australia from sustainably sourced plant-based fibres
• Proud supporter of the Eczema Association of Australasia

Most wipes look the same… until you feel this one.

Purever was thoughtfully designed for the everyday moments when you don’t want to guess what touches your baby’s skin. Made with 100% pure bamboo fibre and no hidden plastics, it’s gentle care families can feel confident using from the very first wipe.

• Soft, plant-based 100% bamboo fibre wipes
• No hidden plastic in the wipe substrate
• No alcohol, no added fragrance, no parabens
• Dermatologically tested by Dermatest®
• Eczema Association Australasia (EAA) partnership-approved product
• Dispenses one sheet per pull
• Suitable for face, hands, and body

WaterWipes™ Baby & Newborn Sensitive Wipes are the world’s purest wipes for sensitive skin*. Designed to gently clean, care and help protect sensitive skin.

• PURE & GENTLE FORMULA: Formulated with just two ingredients - 99.9% purified water and a drop of fruit extract. With 0% fragrance and alcohol.

• 2X STRONGER†: Now thicker, softer & 2X stronger† to tackle tougher messes while keeping the same, trusted purity.

• 3-IN-1 SKIN CARE BENEFITS: Neutral pH range, which helps protect the natural skin barrier.

• DERMATOLOGIST & PAEDIATRICIAN APPROVED: Gentle for sensitive and eczema‑prone skin, approved by Skin Health Alliance, accepted by the Eczema Association Australasia and vegan registered.

•PLANT BASED WIPES

†vs. previous WaterWipes wipes.

Infused with 99.4% water, tooshies Pure Water wipes are perfect for the most sensitive and newborn skin and ensure a gentle clean from head to toe. These wipes are special as they're biodegradable and will compost back into the earth in as little as 60 days.

Our unscented pure water wipe is a pared back option of our best selling aloe vera and chamomile baby wipe. With only a handful of ingredients, we’ve created a water-based baby wipe that can be used on even the most sensitive newborn skin.

These pure baby wipes are infused with 99.4% medical-grade water with a few additional clean, gentle ingredients that keep the wipe safe and clean for your little one.

Unlike some of the water wipes available in Australia and around the world, our water wipe is 100% plastic-free and will compost back into the earth in as little as 60 days.

- 99.4% pure water

- 100% plastic free

- Biodegradable and compostable

- 0% alcohol, phenols, parabens, phthalates

- Unique textured plant based cloth for a pure clean from head to toe

- Fragrance free

- Hypoallergenic, vegan, not tested on animals

- Large one-hand open lid

This convenient single pack of 70 wipes comes with a ‘one hand’ open lid and is a great inclusion in your hospital bag, for use out and about or on-the-go in your car or pram. Try these if you are looking for baby wipes that won’t irritate your little one’s soft, sensitive skin.

A soothing, everyday balm designed to help protect delicate baby bottoms from dryness and irritation. Infused with Certified Organic Coconut Oil and Shea Butter, this nourishing formula helps lock in moisture while creating a gentle protective barrier against dampness and nappy rash. A small amount melts into the skin to calm, comfort and support soft, healthy-looking baby skin.

BEETL Baby Balm is a rich, multi-purpose balm designed to soothe and protect sensitive, eczema-prone skin. Created by mum Kirsty Coates and inspired by her mother’s 40-year legacy as a doctor and herbalist, this natural formulation helps relieve nappy rash, dry patches and irritation while supporting the skin’s natural barrier. Gentle enough for newborns yet effective for the whole family, it’s a modern essential for everyday skin concerns, beautifully designed and made in New Zealand.

The Bum Stick combines a premium natural nappy cream with an innovative no-touch applicator to calm, nourish, and protect little bums. The soft, removable applicator makes application quick, mess-free, and convenient with one hand. Just press and swipe! Gentle, effective, and free from nasties, it’s safe for all ages and skin types, including sensitive skin.

A gentle, fragrance free nappy balm that soothes and protects from nappy rash. Made with zinc oxide and New Zealand horopito extract to nourish and help protect irritated skin.

• Dermatologically tested for sensitive skin
• Fragrance free formulation
• Nourishes skin with olive and coconut oil

Developed to be safer for you and our world:

• Plant and mineral-based ingredients
• Not tested on animals
• ecostore is a Certified B Corporation®

Safer ingredients: No parabens, paraffin, silicones, synthetic beeswax or synthetic perfumes.

Show nappy rash who's boss! Blow out after blow out our plant-based barrier cream will not be beaten by damp, dirty nappies. This ultra-soothing cream swipes on easily to prevent nappy rash, calm irritated little skin and promote healing at the first signs of redness. No ifs just happy little bums!

• Made with probiotics to support the skin barrier
• 12% non-nano zinc oxide to help calm redness and irritation
• Fragrance-free
• Naturally derived
• 100% toxin-free
• Dermatologically tested for sensitive skin
• Proud supporter of the Eczema Association of Australasia

A lightweight, fast-absorbing serum designed to calm, protect and support sensitive baby skin. Powered by Baeby’s Gentle 7 Botanicals, zinc and modern skin science, Saviour Serum helps soothe nappy rash, craddle cap, irritation, flare-ups and redness without feeling thick, greasy or sticky. Designed for real life, it layers easily under nappies and clothing while supporting the skin barrier for everyday comfort.

ZinKind Touch-Free Nappy Balm is a modern take on traditional nappy cream. Formulated with 25% Zinc Oxide to help soothe and protect delicate skin, it creates a barrier against moisture. Its built-in non-porous silicone applicator allows touch-free application, reducing mess and reduce product waste while supporting a more hygienic nappy change experience. Proudly Australian made.

The bestseller Calendula Nappy Change Cream is now also available fragrance free! With carefully selected ingredients, this rich cream gently cares for your baby's sensitive skin in the nappy area. Extracts of organic calendula soothes, while skin-friendly lanolin and zinc oxide form a protective barrier against dampness. Gentle almond oil and chamomile complete this soothing baby cream.

Trust our lightly foaming formula with beneficial, natural ingredients including organic calendula extract to gently cleanse delicate baby skin, leaving skin soft and baby's hair easy to comb. Gentle almond oil helps to prevent dryness. Also suitable for use with cradle cap. Extra mild on the eyes. Delicately scented.

A gentle, plant-based bubble bath enriched with carefully selected ingredients for safer bathtime fun. With a naturally derived lavender scent to promote calm and relaxation, along with organic chamomile and NZ harakeke to soothe and hydrate baby’s skin.

Key benefits:

• Gentle and plant-based
• Calming, naturally derived lavender scent
• Dermatologically certified for sensitive skin
• Recognised by the Eczema Association Australasia as suitable for eczema-prone skin

Developed to be safer for you and the planet:

• Made with plant and mineral-based ingredients
• Not tested on animals
• Bottle made from a mix of recycled plastic and sugar plastic
• ecostore is a Certified B Corporation®

Safer ingredients:
Free from Cocamidopropyl Betaine (CAPB), Polyethylene Glycols (PEGs), Sodium Laureth Sulfate (SLES), parabens, and synthetic dyes or perfumes.

The recyclable bottle is made from a mix of recycled plastic and renewable sugarcane plastic, helping reduce your carbon footprint.

Made in New Zealand in ecostore’s Toitū net carbonzero certified factory.

A gentle, fragrance free bubble bath alternative for the most delicate skin. Formulated with plant and mineral-based ingredients , our fragrance free bubble bath contains hydrating harakeke and soothing organic chamomile to help keep skin soft and silky. Dermatologically certified for sensitive skin and safer bathtime bubbles.

• Fragrance free bubble bath
• Dermatologically certified for sensitive skin
• Nourish with soothing chamomile and New Zealand harakeke
• Safer bathtime fun!

Developed to be safer for you and our world

• Plant & mineral-based ingredients
• Not tested on animals
• Bottle made from sugar plastic
• ecostore is a Certified B Corporation® 

Safer ingredients: No Cocamidopropyl Betaine (CAPB), Polyethylene Glycols (PEGS), Sodium Laureth Sulfate (SLES), Parabens, Synthetic Dyes or Perfumes.

Our baby bottles are recyclable and made from renewable sugarcane plastic, which can help reduce your carbon footprint.

Made in NZ in our Toitu net carbonzero certified factory

Whilst you silently pray they're not peeing, our nourishing plant-based bubbles work overtime to keep little skin healthy and protected. Made without soap and bursting with benefits, our bubbles mean extra fun and extra happy little skin.

• Made with probiotics to support the skin barrier
• Made with glycerin to hydrate little skin
• 100% soap-free & tear-free
• Naturally derived
• 100% toxin-free
• Dermatologically tested for sensitive skin
• Proud supporter of the Eczema Association of Australasia

Bubbly Bub is a gentle body wash made for babies and kids with even the most sensitive skin. Crafted in Sydney with calendula, aloe vera, and rice protein, it's formulated to cleanse softly without stripping or irritating delicate skin. pH balanced, vegan, dermatologically tested, and hypoallergenic — nothing harsh, nothing unnecessary. Just a soft, soothing wash that turns bath time into the best part of the day.

The minimalist design and clean lines of the Nova Change Mat create a versatile look that blends seamlessly with any nursery style. Its lightweight, portable design makes it easy to change your little one on the go. Sturdy, safe, and super easy to clean, the Nova makes changing time a breeze.

BabyRest Roll Test
The roll test applies 15 kg of force to a change mat’s raised sides to ensure it won’t tip, slip, or collapse. The Nova Change Mat goes above and beyond, featuring a wriggle-proof design and full-length raised sides to help keep even the most active toddlers safely contained.

Keep track of your child’s medication safely and easily with the CPR Kids x Sisterhood Project Medicine Record Chart.

A simple, practical tool to help parents keep kids safe when giving medication.

• Designed by paediatric nurses
• Tracks what medicine was given, when, and how much
• Helps prevent double-dosing and medication mix-ups
• Designed with the ‘Five Rights’ of safe medicine use for children in mind
• Wipe clean and reusable, includes erasable marker

Peace of mind, one dose at a time.

All profits support CPR Kids x The Sisterhood Project, funding free classes for families who otherwise couldn’t access vital education.

The Med Ready Bag is a thoughtfully designed, everyday essential that helps families safely organise, carry and access their child’s medical supplies with ease.

Whether at the playground, school, sporting activities, or travelling, it functions as a portable health system — keeping medications, first aid and wellness items protected, visible and always within reach. By ensuring everything is in one organised place, it reduces stress and allows parents to respond quickly and confidently when it matters most.

Crafted from durable, waterproof nylon, the pouch is built to withstand years of daily use. Its fully insulated design helps protect medications from temperature extremes, while the internal clear waterproof pocket keeps critical items and medical plans visible and easily accessible in urgent situations.

Designed for real family life, its versatility sets it apart. It can be worn hands-free as a waist bag, styled as a shoulder bag, or converted into a compact pouch by removing the detachable strap. A strong metal clip allows it to be securely attached to prams, bags or hand-held luggage — making it ideal for everyday outings and travel.

Spacious yet compact, the Med Ready Bag combines practicality with a modern, family-friendly design — ensuring children’s essential health items are always organised, protected and ready to go.

Dimensions: 20cm (W) x 13cm (H) x 5.5cm (D)
Materials:

• Body: 100% Nylon (waterproof)
• Lining: PVC 
• Internal pocket: TPU (clear, waterproof)

Key Features:

• Adjustable strap for waist or shoulder wear
• Fully detachable strap with tuck-away ends
• Strong metal clip for prams and travel
• External ID window for easy identification
• Waterproof external zipper
• Internal clear waterproof pocket for visibility
• Fully insulated construction
• Designed in Australia

Care:
Wipe clean with a damp cloth or hand wash with mild detergent.

Baby Sleep Pods are thoughtfully designed pram covers that create a safe, calm, and sleep-friendly environment for babies on the go. Proudly the only Australian pram cover endorsed by INPAA (Infant and Nursery Product Alliance of Australia), they combine safety, innovation, and practicality for modern parents.

Engineered to protect little ones from the elements, Baby Sleep Pods protects against 97.5% of harmful UV rays while also blocking 97% of light, helping to create a dark, soothing space that encourages longer, better quality sleep whether you’re out for a walk or running errands.

What truly sets Baby Sleep Pods apart is their unique, breathable design. Unlike traditional pram covers, blankets or muslin wraps that can trap hear and CO2, they allow 100% air permeability, ensuring fresh airflow at all times. This helps prevent heat from becoming trapped inside the pram and supports optimal oxygen levels, keeping your baby safe and comfortable.

Versatile and easy to use, Baby Sleep Pods are designed to fit all brands of prams and are compatible with seat, bassinet, and capsule attachments, making them a practical essential from newborn through to toddlerhood.

The Cushii Baby Lounger is a lightweight, portable baby nest designed for supervised lounging, bonding and play — your practical helping hand during the newborn stage. Ergonomically contoured to cradle baby in a cloud-like space, it's the only lounger made with 100% premium certified TENCEL™ fibres for silky-soft, breathable comfort, cool to the touch in summer, cosy in winter. Now upgraded with Sorona® Aura plant-based fill for lighter, more breathable cushioning. Portable from room to room and machine washable for real-life families.

Baby Sleep Pods are thoughtfully designed pram covers that create a safe, calm, and sleep-friendly environment for babies on the go. Proudly the only Australian pram cover endorsed by INPAA (Infant and Nursery Product Alliance of Australia), they combine safety, innovation, and practicality for modern parents.

Engineered to protect little ones from the elements, Baby Sleep Pods protects against 97.5% of harmful UV rays while also blocking 97% of light, helping to create a dark, soothing space that encourages longer, better quality sleep whether you’re out for a walk or running errands.

What truly sets Baby Sleep Pods apart is their unique, breathable design. Unlike traditional pram covers, blankets or muslin wraps that can trap hear and CO2, they allow 100% air permeability, ensuring fresh airflow at all times. This helps prevent heat from becoming trapped inside the pram and supports optimal oxygen levels, keeping your baby safe and comfortable.

Versatile and easy to use, Baby Sleep Pods are designed to fit all brands of prams and are compatible with seat, bassinet, and capsule attachments, making them a practical essential from newborn through to toddlerhood.

A lullaby in motion. 

Gentle motion, smart sensing, and soothing sounds, all on BabyRest’s iconic Safer Sleep tested mattress. The Swan cradles your baby to sleep so you can finally rest too.

Intuitive, gentle soothing 

The Swan smart motion sensor activates when your baby stirs, gently rocking them back to sleep, reducing night-time disruptions for the whole family. Choose from three rocking intensities and pair with soft lullabies or calming white noise, all at the touch of a button.

Safer sleep, the BabyRest way 

At its heart is BabyRest’s sleep technology: INPAA approved and tested to the highest benchmarks, including Firmness and CO2 rebreathing. Part of the BabyRest Safer Sleep Tested™ System, the mattress is designed to give your little one the same trusted foundation whether sleeping at home, by your bedside, or on the move. Consistent safety. Consistent comfort. Peace of mind built in.

Parent-sensed design 

Thoughtfully designed by parents, for parents, the Swan is infused with practical details that make all the difference. Breathable mesh to support airflow and visibility, four adjustable heights to keep baby within easy reach, and two mattress protectors for everyday convenience.

Say hello to smart sleep, made beautifully simple.

The CuboAi Sleep Safety Bundle combines the Smart Baby Monitor 3 and the Sleep Sensor Pad to create a complete sleep support system for babies. With AI-powered safety alerts, real-time breathing motion detection, and detailed sleep analytics, it helps parents monitor and improve their baby’s sleep safely. Designed for newborns through age 6+, it delivers a non-contact, stress-free solution that supports better sleep for both babies and parents.

A warm bath or shower in the hour before bed has been shown in peer-reviewed research to reduce sleep onset time by up to 36%. Not through sedation, but by triggering the body's natural thermoregulation response. Rested's Sleep Body Wash is built around that science.

Formulated with MagniRest™, Rested's proprietary blend of calming essential oils and magnesium, the Sleep Body Wash works on two pathways simultaneously. The essential oil complex, including lavender and chamomile, engages the GABAergic nervous system through scent. Magnesium supports muscular relaxation and nervous system calm through the skin. Together, they don't just smell relaxing. They work.

The formula is suitable for all ages, from babies through to adults, making it the rare skincare product that genuinely serves the whole family's bedtime ritual. It also doubles as a hair wash, removing the need for a second product in the shower.

Paired with Rested's Sleep Balm, the Wash forms a two-step pre-sleep ritual. Shower, then apply. The kind of consistent bedtime conditioning that makes falling asleep easier over time.

500ml. Australian owned. Free from SLS, SLES, parabens, silicones, mineral oil, artificial fragrance, phthalates, PEGs, and formaldehyde. Built for the whole family.

The Sleep Suit Bag is an award-winning, multi-functional Sleeping Bag and Sleep Suit with legs in one, for babies, toddlers and kids.

The teddyDEN is more than a kids' bed. It's a complete sleep system designed to grow with your child from their very first night out of the cot to their teenage years and everything in between.

Inspired by the Montessori principle of independent sleep, the teddyDEN starts at just 10cm off the ground, giving toddlers the confidence to climb in and out safely on their own. As your child grows, the frame flips to a higher position. No new bed required, no additional cost.

When they're ready for sleepovers, the teddyTrundle slides out from underneath, providing an instant, comfortable spare bed for visiting friends, siblings, or surprise guests. When not in use, it tucks neatly away, keeping the bedroom clutter-free.

Built from FSC-certified sustainable timber and upholstered in premium Boucle fabric, the teddyDEN is designed to last. The repositionable guard rail doubles as a headboard as your child grows. Assembly requires minimal tools and takes minutes.

The teddyTrundle mattress features allergen-resistant BDCN fabric and a firm, supportive foam construction. Comfortable for guests of all ages, compact enough to disappear under the bed when the party's over.

One bed. Every stage. Always ready.

A nightlight and sound machine in one device, built around a simple idea: parents shouldn't need three gadgets and an app subscription to help their child sleep. Tweetydreams brings together 34 calming sounds with endless light colour options, programmable routines, child lock and lamp controls, all on a portable device you can program and control on your phone. With zero app subscriptions and WiFi/Bluetooth connectivity, it’s designed for maximum consistency and usability throughout the early childhood years. Designed in Australia by the team behind a three-time Best Baby Monitor winner, Tweetydreams is the quiet sleep companion that makes bedtimes easier, wherever it happens

A loveable sleeping bag which can be used as a swaddle or sleeping bag as your baby grows.

Let your baby sleep & grow kindly in our range of TOG rated Swaddle Sleeping Bags, an all-in-one Swaddle and Sleeping Bag to promote safe & comfortable sleeps while supporting healthy growth for your baby. 
Replacing the need of blankets, our Grow Kindly Swaddle Sleeping Bags are designed with love using high-quality, sustainable, and ethically sourced fabrics that are kind on your baby’s skin, breathable, super soft to touch and most importantly, safe to sleep in.

One swaddle, 3 ways to wear - arms in, hands up, or arms out. The only swaddle to grow with your baby's startle reflex.

Meet the softest baby swaddle in Australia. The Cushii Softluxe™ Swaddle is made from our signature Softluxe™ fabric, a unique certified TENCEL™ Modal blend developed over three years specifically for newborn skin. Buttery-soft, cloud-light, and breathable, it wraps your baby in a second-skin comfort that parents feel the moment they touch it. Once you feel it, nothing else compares.

TENCEL™ Modal is a plant-derived fibre engineered for superior softness, breathability, and moisture management — and our unique Softluxe™ blend takes that further, adding just the right amount of stretch for the perfect swaddle hug, every time. Unlike cotton or muslin, it stays feather-soft wash after wash, so your daily reach-for essential never loses its magic.

Generous 100×100cm for effortless wrapping, cool to the touch for Australian summers, and cold machine washable for real family life. Beyond swaddling, it works beautifully as a pram shade, light blanket, tummy time mat, and feeding cover — one buttery-soft essential that earns its place in your nappy bag from day one.

Features: 100×100cm generous size · Buttery-soft unique TENCEL™ Modal blend · Breathable + moisture-wicking · Hypoallergenic, gentle on sensitive skin · Keeps its cloud-soft feel wash after wash · 

Baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age).

Once the swaddling phase is over and to keep your baby sleeping safely in cooler Nursery temperatures, the soft & breathable Long Sleeve 2.5 TOG Sleeping Bag is most ideal for your baby to use as its first sleeping bag, ideal for temperatures between 17 - 22°C and can layer up or down with Light or Warm Zippees. TOG rated for warmth and made from sustainable, natural fibre fabric and filled with breathable cotton and quilted, this Long Sleeve Sleeping bag will make your baby feel like they're wearing the most luxuriously soft & safe wearable blanket that you won’t want to stop cuddling, replacing the need for any blankets. The arms are a lighter 0.5 TOG rated natural fabric, lined with a soft brush fleece, for your baby to stay warm, yet also light enough to help regulate their body temperature while sleeping. The slim fit sleeping bag has been designed to support your baby sleep safely, and encourage growth, with its hip-healthy pear-shaped design, soft and stretchy composition and extra length to grow into. This is the softest sleepwear you'll ever touch!

A loveable sleeping bag which can be used as a swaddle or sleeping bag as your baby grows.

Let your baby sleep & grow kindly in our range of TOG rated Swaddle Sleeping Bags, an all-in-one Swaddle and Sleeping Bag to promote safe & comfortable sleeps while supporting healthy growth for your baby. Replacing the need of blankets, our Grow Kindly Swaddle Sleeping Bags are designed with love using high-quality, sustainable, and ethically sourced fabrics that are kind on your baby’s skin, breathable, super soft to touch and most importantly, safe to sleep in.

The CuboAi Smart Baby Monitor 3 is an AI-powered baby monitor designed to support safer, better sleep for babies while giving parents complete peace of mind. Featuring 2.5K QHD video, real-time safety alerts, and advanced sleep analytics, it helps parents monitor sleep patterns, respond quickly to potential risks such as covered faces or rollovers, and build a more consistent sleep routine. With up to 72 hours of free playback and AI-powered lullabies and white noise, it goes beyond monitoring to actively support better rest for the whole family.

Designed to promote deep, restorative sleep for babies and adults by masking disruptive noises in the sleep environment.

Keep a clear, overhead view of your baby with the new Oricom OBH650AI Skyview AI. This smart monitor delivers Full HD vision and advanced AI alerts for covered faces, rollovers, and true cry detection – giving you peace of mind when it matters most.

Seamlessly connect to the HubbleClub for Partners App for sleep insights, growth tracking, parenting tips, and unlimited live streaming, wherever you are. With its secure cot mount, nightlight, and two-way talk, the Skyview AI makes monitoring simple, safe, and reliable.

Rest easier, knowing Oricom is by your side.

The SC430 4.3" Video Baby Monitor features a bright colour LCD display, a camera with motorised pan-tilt and zoom, and clear two-way talk. It includes room temperature monitoring, soothing lullabies, and a handy feeding timer to support your daily routine. With up to 30 hours of battery life in power save mode and the option to connect multiple cameras (sold separately), the SC430 offers peace of mind and effortless monitoring for modern parents.

Sleep doesn't happen in a moment. It's built through ritual, repetition, and the right environment, night after night.

Sounds & Stories is Rested's flagship sleep device, designed for the whole family from newborn through to school age. It combines everything a parent needs to build a consistent sleep environment into one thoughtfully designed unit: 40 built-in sounds, 10 Australian-narrated bedtime stories, a sleep trainer clock, sunrise alarm, and full Bluetooth app control, without the need to manage five separate products.

With more built-in sounds than any other device on the market, and an original story library narrated in Australian English, Sounds & Stories takes children on gently paced adventures to landmarks from the Great Barrier Reef to the Eiffel Tower, all designed to ease children toward sleep rather than stimulate them.

Built for the nursery but designed to grow with your child, Sounds & Stories removes the guesswork from bedtime. The sleep trainer clock displays a visual cue that teaches children when it's okay to get up, reducing early morning disruptions and the endless "is it morning yet?" negotiations that follow.

On-device buttons mean it works without a phone nearby, and the Rested app gives parents full control from another room once the baby is down.

Rested was founded by a Sydney dad of twins who couldn't find a single product that did all of this well. Sounds & Stories is the device he wished had existed.

Australian baby monitor that works straight out of the box. Top-of-the-line features tailored to what parents truly need in a monitor, prioritising simplicity, safety, and usability. Established in 2022 by Karen, a first-time mum who couldn't find a monitor that fit the needs of real-life parenting, Tweetycam is the only baby monitor in the category that’s designed to go and grow with the family, from newborn night feeds to toddler bedtimes, multiple kids, and every nap, holiday, and house move in between.

The simple, yet classic design of the Aspen Classic Cot will fit easily into any nursery styling. With 3-in-1 functionality to accommodate your little one from newborn to 3 years.

Australia’s highest-certified cot mattress

Give your baby the best start with the BabyRest DuoCore™, Australia’s first dual-sided cot mattress designed to support your child from day one to their first bed.

One mattress, multiple layers of technology: the award-winning DuoCore™ features a unique dual-firmness core, providing optimal comfort and support at every stage—from newborn to toddler.

Highest-certified: Safer Sleep Tested™ to the highest safety benchmarks, including firmness and CO₂ rebreathing, for your peace of mind.

A breath of fresh air: Crafted with ventilated materials to ensure optimal airflow, freshness, and temperature regulation throughout the night.

A good night’s sleep is essential for your baby’s growth—and when baby sleeps soundly, so do mum and dad.

 It is thoughtfully engineered to deliver balanced comfort and support for growing babies. At its core, an individual pocket spring system delivers stable, responsive support across the mattress. A dual-comfort design features 10mm gel memory foam on one side to assist with gentle pressure distribution for newborns, while the reverse side includes 10mm natural latex for added resilience and durability as your child grows. Finished with a soft, breathable bamboo fabric removable cover quilted with polyester fibre and breathable 5D mesh side panels that help promote airflow and moisture dissipation, BambooNest Luxe helps maintain a comfortable and hygienic sleep environment.

The CoZee Breeze Plus bedside bassinet co-sleeper is thoughtfully designed to support both baby and parents through those precious early months. With safety, comfort, and convenience at its core, this award-winning bassinet offers the perfect balance of closeness and independent sleep.  The CoZee Co-Sleeping Bassinet is suitable for babies up to 5 months old. Once baby shows signs of rolling and moving around in the bassinet, it’s recommended to transition the baby from the CoZee co-sleeper bassinet into a full sized cot. View our range of stylish and functional cots.

The Luca Timber Cot in Walnut is a refined statement piece, designed to bring warmth, structure and modern elegance into your nursery. Crafted from FSC®-certified New Zealand timber and hardwood birch dowels, it offers a durable and eco-conscious foundation for your nursery.

With its streamlined silhouette and soft timber finish, the Luca Cot complements a wide range of nursery styles - especially when paired with the Trend Collection nursery chair. The adjustable base supports your baby through every stage, and the convertible design extends its use into toddlerhood.

Thoughtfully constructed to meet stringent Australian safety standards, and finished with non-toxic, lead-free paints, the Luca Cot provides peace of mind along with enduring style.

The Lyra Convertible Cot is more than just a cot, designed as a companion that will grow with your baby from their first sleep, to their first steps towards independence.

The Mia Cot is a beautifully crafted sleep solution that combines elegant natural design with everyday practicality. Crafted from sustainably sourced New Zealand Pine and strengthened with a durable LVL support system, the Mia Cot provides lasting strength, durability, and a safe space for your child from the very first day.

Designed to grow with your child, the Mia Cot features two adjustable mattress base heights for safer, easier access as your baby becomes more active. When your little one is ready, it converts smoothly into a toddler bed, complete with a toddler rail for added security during the transition. Tested to Australian standards, the Mia Cot delivers dependable performance while remaining practical, versatile, and stylish throughout every stage of your child’s early years. Available in Natural or White, it complements a wide range of nursery interiors.

With versatile functionality, the Mocka Dream Co-Sleeper and Bassinet keeps your baby close at night, moves easily around the house during the day, and can be fitted with Rocker Feet to help gently soothe baby to sleep.

The teddy Junior LUX is TeddyBed's premium kids' mattress, engineered from the ground up for the realities of childhood not adapted from an adult product.

Built for growing bodies Most children's mattresses are adult designs in smaller sizes. The Junior LUX is different. Its proprietary ZoneScape™ 5-zone support system targets specific pressure points from head to toe, shoulders, hips and legs, promoting proper spinal alignment through every stage of growth. This isn't comfort marketing. It's engineering with a child's developing body in mind.

The 2am problem, solved Every parent knows the drill. The Junior LUX features a fully machine-washable cover and a dual-sided sleep surface. One side firmer for younger children, one medium-firm for older kids and teens. Accidents don't mean a ruined mattress. They mean a load of washing.

What's inside matters The Junior LUX uses NATURFLEX™, a bamboo charcoal-infused memory foam that contours softly without the heat retention common in standard memory foam. Airflow channels built into the mattress regulate temperature through the night. Every foam used is REACH certified, CertiPUR-US® registered, and OEKO-TEX® Standard 100 certified. Free of formaldehyde, heavy metals, and harmful chemicals.

A mattress that grows with your child With a 120kg weight capacity, the Junior LUX is designed to last well beyond the toddler years through primary school, into the teens, and through the years when a parent climbing in for a bedtime story is still very much part of the routine.

A gentle, cleansing, two-in-one bath wash for everyday use. A simple light foaming gel infused with Certified Organic Marjoram Leaf Oil helps prevent dryness without stripping the natural oils from your baby's skin. You'll only need a small amount lathered into your baby's skin and hair to help remove any impurities. 

BEETL Everything Wash is a gentle, multi-purpose cleanser designed for sensitive, eczema-prone skin. Created to cleanse without stripping, it supports the skin’s natural barrier while leaving hair and skin soft and nourished. Suitable for babies, children and adults, it’s a simple, effective solution for everyday bathing, made in New Zealand using gentle, natural ingredients.

Roll up your sleeves and relax. Bunjie's non-irritating and nourishing plant-based bubbly wash is made uniquely for baby's first wash onwards. It gently cleanses from head to toe without drying or irritating sensitive little skin leaving it feeling soft, soothed and squeaky clean.

• Made with probiotics to support the skin barrier
• Made with Moringa Oil to smooth and soften little skin
• 100% soap-free & tear-free
• Naturally derived
• 100% toxin-free
• Dermatologically tested for sensitive skin
• Proud supporter of the Eczema Association of Australasia

A gentle body wash that doubles as a shampoo, cleansing and nourishing baby’s delicate skin and fine hair. Enriched with plant-based ingredients such as hydrating harakeke and soothing organic chamomile, it will leave baby's skin and hair clean and soft. Infused with a naturally derived lavender fragrance to create a sense of calm and relaxation. 

• Gentle, soothing & hydrating formula
• Lavender fragrance to calm & relax
• Dermatologically certified for sensitive skin
• Recognised by the Eczema Association Australasia as suitable for eczema prone skin

Developed to be safer for you and our world:

• Plant-based ingredients 
• Not tested on animals 
• Septic tank and grey water suitable
• ecostore is a Certified B Corporation® 

Safer ingredients: No Cocamidopropyl Betaine (CAPB), Polyethylene Glycols (PEGS), Sodium Laureth Sulfate (SLES), Parabens or synthetic dyes and perfumes. 

Recyclable bottle made from a mix of recycled plastic and renewable sugarcane plastic, which can help reduce your carbon footprint.

Made in NZ in ecostore's Toitu net carbonzero certified factory

A gentle, fragrance free body wash and shampoo for the most delicate skin. Dermatologically certified for sensitive skin and enriched with carefully selected, plant-based ingredients to cleanse and nourish delicate skin and fine hair. Leaves baby's skin and hair feeling clean and soft. 

• Gentle, soothing & hydrating formula
• Fragrance free for the most delicate skin
• Dermatologically certified for sensitive skin
• Recognised by the Eczema Association Australasia as suitable for eczema prone skin

Developed to be safer for you and our world:

• Plant-based ingredients 
• Not tested on animals 
• Septic tank and grey water suitable
• ecostore is a Certified B Corporation® 

Safer ingredients: No Cocamidopropyl Betaine (CAPB), Polyethylene Glycols (PEGS), Sodium Laureth Sulfate (SLES), Parabens or synthetic dyes and perfumes. 

Recyclable bottle made from a mix of recycled plastic and renewable sugarcane plastic, which can help reduce your carbon footprint.

Made in NZ in ecostore's Toitu net carbonzero certified factory

A certified natural, soap-free wash that gently cleanses and cares for your baby's delicate skin. Enriched with the calming essence of organic Lavender and organic Ylang Ylang. Use as part of your baby's bedtime routine to encourage a restful night's sleep.  Suitable to use from birth. Dermatologically tested and suitable for sensitive skin.

Soap and SLS/SLES free, this moisturising wash gently cleanses and cares for your baby's delicate skin. This award-winning, COSMOS natural certified wash is enriched with GAIA's calming signature blend of organic Lavender and Ylang Ylang to help create a relaxing environment as part of your baby's bedtime routine to help encourage a restful night's sleep. Nothing harsh or harmful. Suitable to use from birth. Dermatologically tested and suitable for sensitive skin. Australian made and owned.

GAIA Natural Baby Sleeptime Wash contains 98.6% natural origin ingredients

Use the GAIA Bath & Body Wash for any daytime bathing and this GAIA Sleeptime Wash for nighttime to encourage a positive sleep routine.

The GAIA Natural Baby Sleeptime  Wash contains:

Organic Lavender & Ylang Ylang - an essential oil blend to help encourage relaxation as part of baby's bedtime routine.

Organic Evening Primrose Oil - to help nourish and soften skin

Organic Chamomile - to help calm and soothe delicate skin

FREE FROM: Soap, SLS/SLES, Petrochemicals, Mineral oil, Artificial fragrance, Parabens, Propylene glycol, Phthalates, Lanolin. PH balanced. Cruelty Free, Vegan friendly and lovingly Australian owned and made. Dermatologically tested for sensitive skin. Certified natural.

A gentle everyday baby wash designed to cleanse delicate skin without stripping moisture. Infused with skin-loving ingredients and a soft watermelon scent, Squeaky Clean Wash creates a light foaming lather that leaves skin feeling clean, soft and comfortable while supporting the skin barrier. Made for sensitive skin and designed for real family life, from baby’s first bath and beyond.

This 100% natural, 95% Certified Organic daily lotion is formulated to hydrate, soothe, and protect delicate skin without chemicals. Enriched with Aloe Vera, Jojoba Oil, and Chamomile, it provides deep nourishment and repairs irritation through a light, non-greasy formula. Made in Australia since 1992, it offers a pure, toxin-free solution for all babies, especially those with dry or sensitive skin.

BEETL Baby Cream is a deeply nourishing moisturiser designed to soothe and restore sensitive, eczema-prone skin. Created by mum Kirsty Coates and inspired by her mother’s 40-year legacy as a doctor and herbalist, this natural formulation delivers lasting hydration while supporting the skin’s natural barrier. Gentle enough for newborns yet effective for the whole family, it’s an everyday essential for managing dryness, irritation and sensitive skin, beautifully designed and made in New Zealand.

BEETL Everything Oil is a nourishing, multi-purpose oil designed for both mum and baby. Created to support skin through pregnancy, postpartum and beyond, it deeply hydrates while soothing sensitive skin. Inspired by a 40-year legacy of botanical formulations developed by a doctor and herbalist, it’s gentle enough for newborns yet effective for the whole family. From bump to baby and beyond, it’s a simple, natural solution for everyday skin care, made in New Zealand.

Roll up your sleeves and relax. Bunjie's non-irritating and nourishing plant-based bubbly wash is made uniquely for baby's first wash onwards. It gently cleanses from head to toe without drying or irritating sensitive little skin leaving it feeling soft, soothed and squeaky clean.

• Made with probiotics to support the skin barrier
• Made with Moringa Oil to smooth and soften little skin
• 100% soap-free & tear-free
• Naturally derived
• 100% toxin-free
• Dermatologically tested for sensitive skin
• Proud supporter of the Eczema Association of Australasia

Sun Cub Kids Hand Sanitiser is a gentle, foaming formula designed to make clean hands fun for kids. 

Alcohol-free and made with naturally derived ingredients, it cleans little hands without drying delicate skin. The soft foam texture makes application easy and enjoyable, helping turn hand hygiene into something kids actually want to do.

Lightweight, non-sticky and perfect for on-the-go, it’s designed for everyday use — from school days to outdoor play.

Thoughtfully made for sensitive skin and proudly made in Australia, it’s a simple, gentle essential families can rely on daily. 

Sun Cub Kids Mineral SPF 50 is a natural sunscreen designed for sensitive skin and everyday family life. ☀️

Formulated with non-nano zinc oxide, it provides broad-spectrum SPF 50 protection by sitting gently on top of the skin—helping protect against UVA and UVB rays without being absorbed. From the very beginning, the approach has been simple: include only what’s needed, and leave out what’s not.

Free from chemical UV filters, fragrance, preservatives, and parabens, the formula is thoughtfully made with skin-kind ingredients, including Vitamin E.

Created by a parent who grew up allergic to sunscreen, every detail is designed with sensitive skin in mind—giving parents confidence in what they’re applying every single day.

Proudly made in Australia and TGA-approved, Sun Cub is water-resistant, reef-safe (free from oxybenzone and octinoxate), vegan, and cruelty-free. Lightweight, non-greasy, and easy to apply, it’s made for real life. Paired with the Sun Cub Sun Brush, it helps turn sunscreen time into something quick, easy, and even a little fun!

Our gentle SPF 50+ formula provides protection against both UVA and UVB rays. Suitable for the whole family, including sensitive, eczema prone skin, pregnant and nursing mothers and babies over 6 months.

Made with just a few simple, gentle ingredients from Mother Nature.

• 100% Mineral sunscreen
• 2 hour water resistant
• Broad Spectrum
• Non-Nano zinc
• No chemical UV filters
• Vegan & cruelty free
• Certified reef-friendly
• 100% Naturally derived ingredients
• Lightweight, gentle & nourishing
• No white cast - Rubs in clear

FREE FROM: Synthetic fragrances, preservatives, sulphates, sunflower seed oil, PEG's and parabens.

Sunny Day Lotion is a lightweight, hydrating moisturiser made for babies and kids, designed to keep delicate skin soft, calm and comfortable every day — helping maintain that soft, fresh-skin feeling for longer.

Made with naturally derived ingredients including aloe vera, cucumber, chamomile and calendula, it helps soothe and rehydrate, while vitamin E supports soft, nourished skin.

Lightweight, non-greasy and easy to apply, it’s thoughtfully made for sensitive skin — free from parabens, added fragrance and PEGs. Proudly made in Australia, it’s designed for everyday care, from post-sun wind-down to daily hydration. 

BEETL Baby Cream is a gentle, effective solution for cradle cap and dry, sensitive skin. Developed by mum Kirsty Coates and inspired by her mother’s 40-year legacy as a doctor and herbalist, it works by softening flakes and supporting the scalp’s natural balance. Unlike harsh treatments, it nourishes while it treats, helping lift cradle cap gently over time. Suitable for newborns and made in New Zealand, it’s a simple, effective solution trusted by families.

Bunjie's Flake It Off Cradle Cap Scalp Mask is your go-to for tackling cradle cap with care. This lightweight, hydrating formula is powered by Rosebay Extract, a hero ingredient that reduces excess sebum, soothes irritation, and gently lifts away flakes, all while promoting a healthy, balanced scalp for your baby.

Because we know how sensitive little scalps can be, our formula is naturally derived, free from nasties, and dermatologically tested to ensure it's as kind as it is effective.

• Made with probiotics to support the skin barrier
• Rosebay Extract helps to balance the scalp microbiome and reduce excess sebum
• Fragrance-free
• Naturally derived
• 100% toxin-free
• Dermatologically tested for sensitive skin
• Proud supporter of the Eczema Association of Australasia

When delicate skin needs extra love, Shield Balm creates a soft, breathable cocoon of comfort.

A buttery, non-greasy balm that melts in instantly and keeps little skin feeling calm, nourished and protected.

Made for newborns, sensitive skin and everyday skin moments, this multi-tasking balm uses our Gentle 7 Botanical Complex to create a nourishing shield that leaves skin soft, happy and cared for — always.

A comprehensive formulation containing cod liver oil, fish oil and vitamin E. Our fish shaped capsules are a convenient way to deliver a blend of omega-3 fatty acids EPA & DHA, vitamin A, D and added antioxidant vitamin E to support healthy growth and development in infants and children, as well as supporting immune system health. Twist the fish capsule tail off and squeeze the contents out to allow for easy dosage across all age groups. 

FLO Baby Saline Nasal Spray is a preservative-free, non-medicated saline nasal spray that can help relieve a baby's congested nose by clearing away mucus, pollens and allergy-causing particles. It sprays at any angle to deliver a gentle nasal saline that is suitable for daily use.

Your baby will love spending time in this lightweight, easy‑to‑move bouncer, a cosy little spot where they can play close by while you enjoy a few hands‑free moments. The gentle, natural rocking motion has a soothing effect on very young babies, helping them feel calm and secure. As your baby grows and begins to control the rocking themselves, the bouncer becomes even more exciting, encouraging the development of balance and early motor skills.

To make playtime even more delightful, the bouncer includes a cute, colourful toy bar designed to spark curiosity. Its bright shapes are easy for little hands to spin and explore, and the funny eyes are guaranteed to bring out smiles and giggles. As your baby reaches, grasps, and interacts with the toys, they’re not just having fun, they’re discovering their physical abilities and strengthening important motor skills.

Together, the bouncer and toy bar create a playful, comforting space that supports your baby’s development while keeping them happily entertained.

A high-contrast hanging-toy for babies 0-24 months. Billie the Bunny features bold black and white patterns, crinkly ears, a tummy squeaker and a soft internal bell to support visual tracking, sound exploration, fine motor skills and cause-and-effect learning. Clips easily to prams, car seats or play gyms.

BUMPIES are cool new hot and cold packs that your kids will love. BUMPIES are about giving families a simple, safe way to care for everyday bumps, bruises and big feelings at home, whilst teaching little ones the confidence to self soothe. Because when kids feel better, parents do too.

3 fun playful characters available. OOPSIE, RUMBLES and BRUISER.

Oopsie – The Cheeky Explorer

Oopsie is curious, adventurous, and always moving at top speed. Climbing up literally anything and then whoosh… what goes up must come down!

Always leaping, tumbling, and jumping off things, Oopsie is full of energy and adventure.

With a cool cuddle or a warm squeeze, Oopsie helps little ones bounce back fast after their latest “oops!” moment.

Bruiser – The Brave Protector

Don’t let the name fool you.Bruiser is bold, bouncy, and sometimes a little rough around the edges; just like a juicy peach, soft on the outside but tough at heart.

Bruiser plays hard, sometimes a little too hard, but knows that being brave means taking a moment to rest and recover.

With their bright orange glow and strong-but-gentle personality, Bruiser teaches kids that even the toughest players need comfort too.

Rumbles – The Gentle Comforter

Rumbles is calm, warm and snuggly, always ready for belly cuddles.

When things feel a little green or rumbly, whether it’s sore bellies or a big day of emotions, Rumbles is there to provide warmth, comfort with a soft squish and warm glow.

Rumbles helps kids find their calm and feel better, inside and out.

The Let’s Play Interactive Box is a multifunctional product that uses light and cause-and-effect functions to enhance all types of play. The light provides sensory input to encourage focus and attention to the chosen activity, keeping children engaged and playing longer.

The cause-and-effect function uses light and/or sound responses to provide extra sensory engagement and feedback for all types of play, to motivate repetition of play and unlock all the wonderful benefits of sensory play in a new way.

There are seven different light colours to circle through and choose to play with, sparking imaginations and instantly creating different small worlds with the click of a button. Controls are underneath the play box and slightly indented to keep them out of sight to ensure the play remains the focus and not the controls themselves. The product is rechargeable using the included USB-C cable removing the need for batteries.

The Let's Play Interactive Box redefines play with all of the open-ended products parents and therapists may already have, as well as natural resources that can all now be lit up in new ways. Encouraging all users to keep playing and adding in a little magic to everyday play.

Fully tested to AS/NZ ISO 8124 for children 18months and beyond.

MagPlay Wall is a premium, renter-friendly magnetic wall decal that transforms any surface into a creative play space for children. Designed to integrate seamlessly into modern homes, it allows kids to draw, learn, and play with magnets beyond the fridge without damaging walls.

Easy to install and remove, the decal combines functionality with beautiful design, making it ideal for bedrooms, playrooms, and shared living spaces. Pair it with MagPlay’s magnetic accessories to unlock open-ended, screen-free play that evolves with your child.

A tummy time essential for babies 0–24 months. The Under the Sea Water Mat features high-contrast black and white patterns with colourful floating sea creatures to captivate and engage your baby from day one. High-contrast imagery is scientifically proven to stimulate early vision development, encouraging longer tummy time sessions while building neck strength, hand-eye coordination and motor skills. Original illustrations by Australian co-founder Jennifer Brindle.

Bobbin' Buddy is a new sensory water toy from Splash About.

These vibrant, brightly coloured fish are uniquely designed to bob just below the surface of the water – just like real fish – capturing the attention of and sparking curiosity in young swimmers from 10 months.

Toys for this development stage need to be safe and robust with no sharp edges. The Bobbin' Buddy is made from soft silicon and their ergonomic shape with individual fins, textures and patterns all promote sensory stimulation. These fish are easy for little fingers to grasp and hold onto, helping to develop fine motor skills and the tactile finish means they won't slip out-of-reach in water.

Babies are born with a powerful instinct to grasp, and the Bobbin' Buddy is a great incentive to perfect baby's grabbing technique!  An ideal alternative to balls in the bath or pool, these toys help to develop water confidence and are fun to play with helping little ones relax and feel confident and safe in the water.

Bobbin' Buddy is purposefully designed without an air hole meaning that water can't enter the toy and create an unhealthy build-up of black mould that can be squirted out into the water or baby's mouth. The silicon is as durable as PVC but more eco-friendly because less carbon is used in production.

Use Bobbin' Buddy for simple games like peek-a-boo to engage little ones - and encourage creative play develop cognitive skills. They also offer a welcome distraction in the bath or the pool for babies who don't yet enjoy their time in the water.

Unique, fun, and educational Bobbin' Buddies help infants to explore their world with all their senses!

Available to buy individually or a pack of two.

The BabyBjörn Toy for Bouncer (Googly Eyes) is highly regarded for its safe design, stimulating interactive play, and ability to easily attach to all BabyBjörn bouncer models. It encourages motor skills development, allows babies to spin colorful shapes, and is made from high-quality, BPA-free wood and plastic. Wonderful colors and fun features stimulate playfulness. The toy is also easy for an adult to attach and remove.

A tummy time essential for babies 0–24 months. The Under the Sea Water Mat features high-contrast black and white patterns with colourful floating sea creatures to captivate and engage your baby from day one. High-contrast imagery is scientifically proven to stimulate early vision development, encouraging longer tummy time sessions while building neck strength, hand-eye coordination and motor skills. Original illustrations by Australian co-founder Jennifer Brindle.

LittleOak Toddler Milk provides the essential nutrients needed for healthy growth and development. Specially fortified with 16 essential vitamins and minerals—including protein, iron, magnesium and potassium—it is made from fresh, whole goat milk from grass-fed goats at our New Zealand farm. In a world first, we’ve blended it with cold-pressed olive oil, a beautiful, natural upgrade making our formula even closer to nature than ever before. 

Perfect for everyday nourishment and extra peace of mind, LittleOak Toddler Milk helps address nutritional gaps during those picky eating phases.  

Naturally A2 and with lower lactose than cow’s milk, goat milk is easier for babies to digest and is closer in composition to breast milk*. With naturally occurring prebiotics, goat milk nurtures children’s gut health and digestion, making it a gentle and more natural choice for little tummies.    

Lovingly made using our award-winning and world-first From Fresh process, we start with fresh milk—never powder—and heat it just once to retain its natural vitamins and minerals. Milked daily in small batches, LittleOak is the formula in the world to be certified 100% palm oil free, with no canola oil, maltodextrin, skim milk, soya or GMOs. Instead, we use beautiful cold-pressed olive oil and flaxseed oil to create a beautifully creamy, gentle and nourishing formula that is the purest ever made. Olive oil is naturally rich in oleic acid, the main fat in breast milk, and is also rich in polyphenol antioxidants, which have been linked to improved brain and nervous system development. 

A Clean Label Project Purity Award winner, our Toddler Milk is made with only the most natural, high-quality ingredients because our children deserve nothing less.  

NEW Novalac Allergy Toddler is specially formulated as a nutritional supplement for toddlers who can’t tolerate cow’s milk, have a cow’s milk allergy, or are lactose intolerant.

It’s an easy-to-digest, rice protein-based formula^ that helps provide the energy and nutrients your child needs to support their growth and development.* It’s packed with 23 vitamins and minerals, including calcium and vitamin D to support normal bone and teeth structure, iron to aid cognitive function, and vitamins B, B12, C, and zinc to support immune system function. Plus, it also contains Omega-3 (DHA).

Novalac Allergy Toddler is free from common food allergens, including dairy, fish, soy, sesame, wheat, gluten, and nut ingredients – so you can feel confident about what’s in your toddler’s cup.

Food for Special Medical Purposes. Use under medical supervision.

^Extensively hydrolysed rice protein. *When consumed as part of a healthy and varied diet and prepared as directed.

Sprout Organic Toddler Drink is the perfect clean and nourishing drink for toddlers aged 1-3 years.

Sprout Organic Toddler Drink was formulated for you to feed your little one the clean, wholesome nutrition they need with peace of mind. Made from 100% plant-based and natural ingredients, our Toddler Drink is intolerance-friendly and free from common allergens such as dairy, soy, and gluten. Packed with pure goodness and no hidden nasties, we made this formula for all children to enjoy safe and nourishing nutrition to fuel their healthy growth and development.

• Organic and Natural
• Natural source of proteins and antioxidants
• Free from preservatives
• Contains probiotics for healthy tummies
• Contains DHA for optimal visual and cognitive development
• A fantastic source of vitamins and minerals

Say goodbye to.. second guessing how many scoops you’ve packed while distracted or running on no sleep, no more tipping out and starting again, wasting formula and money, or stressing about getting the ratio right for your baby.

This simple but smart upgrade to an everyday essential formula dispenser is a game changer. The FIRST dispenser created with measurements, thoughtfully created for formula feeding parents, the dispenser includes four individual compartments, allowing multiple feeds to be pre-packed for outings, cluster feeding, or babies with varying intake needs. Each compartment holds up to 7 scoops (approximately 210ml based on a 30ml scoop), providing a total capacity of up to 840ml ,ideal for a full day out.

Its lightweight, compact design fits seamlessly into your nappy bag, while the wide, easy-pour spout ensures mess-free bottle preparation wherever you are. The secure twist-and-click lid aligns precisely with each compartment, preventing spillages and keeping portions completely separate, even when on the move.

Made from BPA, BPS, and phthalate-free materials and fully dishwasher safe (lid and container separated), the Sweetie-Co Formula Dispenser combines safety with everyday convenience.

Sweetie-co empowers parents and caregivers to feed their baby accurately, confidently, and with ease, anytime, anywhere.

Ready to upgrade your feeding routine? BIBS’ Glass Baby Bottle offers a sleek, award-winning design with an anti-colic valve to reduce gas and reflux, and a breast-like nipple that eases the transition between breastfeeding and bottle feeding.

The Bubka Glow Double Wearable Breast Pump Kit offers hospital-grade+ suction, cordless hands-free design, inclusive flange sizing and built-in nightlight support for efficient, low-light pumping anytime, anywhere.

• Wearable cordless breast pump design for hands-free ease
• Hospital-Grade+ suction for efficient expression
• Built-in nightlight for low-light pumping
• Leak-proof, self-standing base
• Six flange sizes (13–24mm)
• Long battery life + spare motor
• Quiet motor and simple cleaning

Hegen’s 60ml & 150ml Feeding Bottle doubles up as a colostrum collector in the first few days of milk production and the weeks that moms are establishing their milk flow. The 60ml bottle comes with an Extra Slow Flow teat suitable for newborn babies, including premature or low birth weight babies. And the 150ml bottle includes a Slow Flow teat for babies from 1 month onwards. All Hegen teats are thoughtfully designed to mimic the natural initial flow of transitional breast milk for a smoother feeding experience. The 60ml and 150ml bottle sizes are also perfect for storing and feeding your little one a single serving of soft food when they’re ready to start solids.

Additional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.

Designed to support baby’s first feeds, Natural Start bottles feature a breast-like teat for an easy latch and smooth transition between breast and bottle. With a built-in anti-colic valve and a unique self-sterilising function, they simplify feeding while supporting comfort and convenience for parents.

Engineered to mimic the natural feel and movement of a breast, Natural Start teats support an instinctive latch and comfortable feeding experience. Designed with an anti-colic valve to reduce air intake, they help minimise discomfort while supporting combination feeding journeys.

The Rommer Dinner Set includes all the essentials for starting solids, presented in a beautifully designed, colour-drenched set.

Made from premium, non-toxic materials, this all-in-one set includes a sippy cup, plate, bowl, and spoon—each finished in Rommer’s signature soft-touch texture and available in nine thoughtfully curated colourways. Every piece is designed to grow with your little one, from first foods to toddler meals and beyond.

Key features:

• Made from 100% premium LFGB-grade silicone
• Non-toxic, BPA- and phthalate-free
• Dishwasher and microwave safe

A smooth and savoury blend of grass-fed beef, peas, pumpkin, hemp seeds and bone broth with a drizzle of organic olive oil - made for tiniest of tummies.

This puree is bursting with nutritious ingredients to give your bub the best start in life.

Hegen’s 240ml & 330ml Feeding Bottle is an ideal size to meet the growing appetite of babies. It comes with a Medium Flow teat & fast flow teat that is suitable from the third month as the teat hole becomes bigger and gradually increases milk flow rate. The larger storage capacity also caters to a mother’s established milk flow and increased volume.

Additional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.

The LACEVO S70 In Bra Breast Pump is a next-generation wearable pump designed for motherhood on your terms. Worn discreetly inside the bra, discreet and hospital-grade in performance, it gives mothers the freedom to express milk anytime, anywhere, without being tethered to outdated routines.

The S70 was created by a breastfeeding mother, and combines cutting-edge technology with unrivaled comfort. Its long flange tunnel design makes it suitable for all nipple types, including elastic. The S70 kit also comes complete with a full Personal Nipple Sizing Studio and a sleek hard case, so everything you need is always within reach.

Grounded in LACEVO’s belief that mothers deserve better, it is also the first and only wearable breast pump endorsed by the Australian Breastfeeding Association, setting a new benchmark in trust and performance. Every S70 Pump Set also comes with complimentary access to LACEVO's in-house IBCLC to ensure mama's have the support they need throughout their pumping journey.

Annabel Karmel’s handy silicone Food Freezer Tray makes storing and serving homemade meals simple, fresh, and fuss-free.

Suitable for: 6 months+

Say hello to your new make-and-freeze favourite!

Expertly designed by Annabel, this flexible leak-proof 100% premium food grade silicone Freezer Tray features six perfectly portioned pods to help you batch-cook and store homemade meals with ease.

Freezing baby food locks-in that all-important goodness and flavour, and this handy little number keeps purees fresh and mess-free.

Complete with a secure clip-on lid and Annabel’s signature little fruit and veg characters, it’s a must-have for smooth, stress-free meal prep.

Practical. Safe. Parent-approved. Perfect for every little foodie in the making.

Designed by Aussie parents, these biodegradable mess mats fit under any high chair and make clean-up quick, easy, and stress-free. Just scoop, scrunch, and toss.

A chemical-free sterilising solution using UV light to eliminate up to 99.9% of bacteria and viruses. Designed for modern families, it provides fast, effective sterilisation without water, steam or cooling time, making it ideal for bottles, soothers and small baby items.

BabyBjörn dinnerware is considered excellent because it is designed specifically for toddlers learning to self-feed, featuring a stable, trefoil-shaped plate that prevents tipping, easy-scoop sides, and safe, BPA-free plastic construction. The durable, dishwasher-safe set includes ergonomic cutlery and a stable cup, making it a popular choice for durability and independence. A complete dinnerware set for easier, more enjoyable and less messy meals.

• Dishwasher safe

• Designed for children who want to self-feed

• Comes in a stylish gift box

For babies, transitioning from a feeding bottle to drinking out of a cup is no easy task.

Hegen PCTO™ 240ml/8oz All-Rounder Cup PPSU is designed to support your little one in learning the skills and coordination they need for this important milestone while cultivating good drinking habits from the beginning.

Our spoutless training cup allows tots to sip from anywhere around the rim, just like an open drinking cup. Fitted with a soft silicone disc that is gentle on babies’ sensitive gums, the cup regulates the flow of water effectively for easy sipping while reducing the chances of gagging or swallowing air.

Perfect for children 12 months* and above, the Hegen PCTO™ 240ml/8oz All-Rounder Cup PPSU supports effortless weaning from the milk bottle, which helps to prevent tooth decay. By simulating sipping from a regular cup, your little one will also hone the fine motor skills needed for independent drinking.

*Recommended for children 12 months and above. However, parents can consider training their infant as young as 6 months old when they are able to start eating solids.