Entry Fees & Award Packages
Have a baby or toddler product? We probably have a category for that! We have covered all bases to ensure everyone gets an opportunity to enter.
How to Nominate
Brands are free to self-nominate across a variety of tailored categories. Simply decide how many categories to enter and then choose:
Basic Entry
Nominate and pay for individual entries for the selected category.
Pick a Bundle
Or option with multiple entries and inclusions at a discounted price.
Add-Ons
Add event, content or sampling packages.
Choose from a selection of categories
Discover CategoriesSingle Entry
$500
$300 per subsequent
- Inclusion in relevant category voting pages
- Inclusion in the relevant ‘Best of’ social wrap
- Chance to win both Expert's Choice and Parent's Choice Awards in your nominated category
Premium Partners
Supercharge your Kiindred Awards experiences with one of these two bundles which offer additional entries and inclusions at a discounted price.
Starter Bundle
$1,000
valued at $6,000
- 2 x included entries into the awards (more can be added for a fee)
- Appear in relevant category voting pages + inclusion in 2026 'best of' social round-up
- A competition for your brand on Kiindred.co including eDM and Social drivers (brand to supply min $300 value prize)
- Kiindred Awards Support Package with marketing and social templates provided for your entry categories
- 1 x social mention on Kiindred’s Channels
- Product listings for your nominated products on Kiindred.co for 12 months
Premium Bundle
$3,000
valued at $11,000
- 6 x entries into the awards (more can be added for a fee)
- Appear in relevant category voting pages + inclusion in 2026 'best of' social round-up
- A competition for your brand on Kiindred.co including eDM and Social drivers (brand to supply min $300 value prize)
- Kiindred Awards social marketing pack provided for your entry categories
- Product Listings for your nominated products on kiindred.co
- 1 x Social Editor Video with Emmy
- 1 x eDM mention to 30K+ subscribers
Add-ons
After you've chosen your entry or bundle purchase, supercharge your Kiindred Awards experience with one of three options. These offer additional entries and generate noise for your product at consumer voting time. They offer content and inclusions at discounted rates with exposure that lasts a whole year.
Creator Spotlight
$1,000
valued at $2,000
Put your product in the hands of real families and show it in the moments that matter. Walk away with premium, social-first content you can continue using across your own channels long after the awards.
- Tailored creators aligned to your audience
- Strategic briefing and full end-to-end management
- Licensed usage rights for ongoing brand use
Editorial Spotlight
$1,000
valued at $1,500
Tell the story behind your product and position your brand within a trusted conversation. This native feature is designed to build credibility, drive discovery and deliver lasting value beyond with an audience that cares.
- Premium editorial feature on Kiindred
- Social amplification to drive readership
- eDM inclusion to 30,000+ engaged subscribers
Editor's Review Pack
$2,000
valued at $6000
Have your product reviewed through a trusted editorial voice parents already know. This multi-channel package builds credibility while maximising reach across video, written and email distribution.
- Editor-led social review video
- Supporting social post + stories
- Written editorial review feature on kiindred.co
- eDM inclusion to 30,000+ subscribers
Event Partnerships
Connect with Creators, Experts & Everyday Parents at our exclusive
Kiindred LIVE: Baby & Toddler Awards Launch event.
Activate your brand in unique ways IRL
Get your product in the hands of creators, experts and everyday parents
Generate content for use on your platforms with one of the below pacakges
And a whole lot more…
Spaces are very limited.
Connect with Creators, Experts & Everyday Parents at our exclusive
Kiindred LIVE: Baby & Toddler Awards Launch event.
Activate your brand in unique ways IRL
Get your product in the hands of creators, experts and everyday parents
Generate content for use on your platforms with one of the below pacakges
And a whole lot more…
Spaces are very limited.
Generate Buzz
At the start of the awards voting period for your brand, through IRL connections at the event.
Capture Content
of your product being experienced, loved and endorsed that you can then use across your channels.
Engage Real Parents
and creators with your product, in-person to generate reviews and content for your channels.
Feature alongside experts
who drive trust and credibility, and will will deliver impactful and authentic conversations across the day.
Event Partnerships
Connect with Real Parents, Influencers and Experts at our Kiindred LIVE: Baby & Toddler Awards Launch event. Get your product in the hands of creators for review, and generate content for use on your platforms with one of the below packages. Event partnerships are designed to work in tandem with your award entry or bundle package.
Brand Inclusion + Sampling
$3,000
valued at $7,500
- Inclusion in sample bag
- Product displayed in communal zone (on Kiindred-set shelving/table)
- 1 x mention in social stories recap
- 1 x eDM Mention
- Shared use of event content and imagery
- Opportunity to network with experts & creators
Host a Stand
$5,000
valued at $12,500
- Product demo zone or mini activation (manned by brand rep)
- Premium signage & brand presence
- Product demo zone or mini activation (manned by brand rep)
- Shared use of event content and imagery
- Inclusion in social mention via @kiindred + reels
- Optional inclusion in the sample bag (100 samples / brouchures with offer required)
Sponsor A Break-Out Zone
$5,000
valued at $7,500
- Includes provision of products for use in the lounge (eg. feeding recliners or wipes and nappies etc)
- Shared use of event content and imagery
- Custom cut-down of video featuring your brand and the zone in action
- @mention on Kiindred channels in event round up
Sponsor a Talk
$3,000
valued at $7,500
- On-stage logo presence with branded pull-up banners behind presenters
- Custom video cut-down of the discussion for use on social and brand channels
- @mention in the Kiindred social recap of the event
