Entry Fees & Award Packages

Have a baby or toddler product? We probably have a category for that! We have covered all bases to ensure everyone gets an opportunity to enter.

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How to Nominate

Brands are free to self-nominate across a variety of tailored categories. Simply decide how many categories to enter and then choose:

1
Basic Entry

Nominate and paying only for individual entries for the selected category.

2
Premium Partner

Nominate with ongoing benefits and discounts with 3 included entries

3
Package Add-ons

Add a Creator, Editor, or Sampling package for even more entries and brand visibility

Choose from a selection of categories

Discover Categories

Single Entry

$500

$300 per subsequent

  • Inclusion in relevant category voting pages
  • Inclusion in the relevant ‘Best of’ social wrap
  • Chance to win both Expert's Choice and Parent's Choice Awards in your nominated category

Starter Bundle

$1,000

valued at $6,000

  • 2 x included entries into the awards (more can be added for a fee)
  • Appear in relevant category voting pages + inclusion in 2026 'best of' social round-up
  • A competition for your brand on Kiindred.co including eDM and Social drivers (brand to supply min $300 value prize)
  • Kiindred Awards Support Package with marketing and social templates provided for your entry categories
  • 1 x social mention on Kiindred’s Channels
  • Product listings for your nominated products on Kiindred.co for 12 months
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Premium Bundle

$3,000

valued at $11,000

  • 6 x entries into the awards (more can be added for a fee)
  • Appear in relevant category voting pages + inclusion in 2026 'best of' social round-up
  • A competition for your brand on Kiindred.co including eDM and Social drivers (brand to supply min $300 value prize)
  • Kiindred Awards social marketing pack provided for your entry categories
  • Product Listings for your nominated products on kiindred.co
  • 1 x Social Editor Video with Emmy
  • 1 x eDM mention to 30K+ subscribers
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Add-ons

Supercharge your Kiindred Awards experience with one of three options. These offer additional entries and generate noise for your product at consumer voting time. They offer content and inclusions at discounted rates with exposure that lasts a whole year.

Creator Spotlight

$1,000

valued at $2,000

Add a Kiin Creator Video with real parents showing your nominated product in action. This can be used on your channels. Includes:

  • Casting, briefing + production
  • Usage rights

Editorial Spotlight

$1,000

valued at $1,500

Add a native editorial feature article on a subject relevant to your product.Price includes:

  • social driver
  • eDM inclusion to over 30K+subscribers

Editor Review Pack

$2,000

valued at $6000

Creation of editor’s review video for use on social, where the Kiindred editor talks about your product. Price includes:

  • Social Post + Story
  • eDM inclusion to over 30K+subscribers
  • Written editorial review feature on kiindred.co

Event Partnerships

Connect with Real Parents, Influencers and Experts at our Kiindred LIVE: Baby & Toddler Awards Launch event. Get your product in the hands of creators for review, and generate content for use on your platforms with one of the below pacakges.

Brand Inclusion + Sampling

$3,000

valued at $7,500

  • Inclusion in Sample Bag
  • Product displayed in communal zone (on Kiindred-set shelving/table)
  • 1 x mention in social stories recap
  • 1 x eDM Mention
  • Shared use of event content and imagery
  • Opportunity to network with experts & creators

Host a Stand

$5,000

valued at $12,500

  • Product demo zone or mini activation (manned by brand rep)
  • Premium signage & brand presence
  • Product demo zone or mini activation (manned by brand rep)
  • Shared use of event content and imagery
  • Inclusion in social mention via @kiindred + reels
  • Optional inclusion in the Sample Bag (100 samples / brouchures with offer required)

Sponsor a break-out zone

$5,000

valued at $7,500

Sponsor one of our parenting break-out zones including the Feeding Zone or the Changing Zone.

  • Includes provision of products for use in the lounge (eg. Feeding recliners or wipes and nappies etc)
  • Shared use of event content and imagery
  • Custom cut-down of video featuring your brand and the zone in action
  • @mention on Kiindred channels in event round up

Sponsor a Talk

$3,000

valued at $7,500

Sponsorship one of our expert talks or panel discussion on a subject relevant for your brand eg. Nutrition, Development, Sleep OR have your brand’s resident expert or ambassador host the talk.

  • On-stage logo presence with branded pull-up banners behind presenters
  • Custom video cut-down of the discussion for use on social and brand channels
  • @mention in the Kiindred social recap of the event

Still have questions?

Feel free to send us a message! We’re here to help!

Get in touch!