Entering the Kiindred Awards
Here's how your brand can enter the 2025 Kiindred Baby and Toddler Awards.
Here's how your brand can enter the 2025 Kiindred Baby and Toddler Awards.
Brands in the Baby & Toddler space are invited to nominate their products for both the Expert’s Choice, and Parent’s Choice awards in a diverse range of categories.
Brands simply nominate their products, upload the details for voting, and send in samples for our expert judges — all across a range of baby and toddler categories.
Aussie parents vote for their favourite products and brands when consumer voting opens for the Parent's Choice Award.
Kiindred Experts join a judging day to test products, vote in the Expert's Choice Award, and give valuable feedback.
Consumer and Expert Votes are tallied and winning brands are announced!
30 April - 31 May
Brand nominations live on the Kiindred Awards site
16 June - 11 July
Parents Choice Voting and competition phase opens on Awards site
31 July
Winners announced on site, in Trade Press and on socials
While our purpose is to support parents and help them to find the best products for their parenting journey, we're also on a quest to support businesses and elevate the best brands in the parenting space.
An award chosen by panel of industry experts ensures brand credibility among parents. Anonymous expert feedback is provided to brands.
Positioning your product alongside key players in each category ensures your brand isn't overlooked, enhancing awareness among a niche parenting audience.
Amazing products from diverse categories throughout the parenting category will be showcased and celebrated.
A 2025 Kiindred Baby and Toddler Awards Badge on your product catches consumers attention and is recognised as a hallmark of quality.
Entering a product in the Kiindred Baby & Toddler Awards 2025 ensures ongoing profile for your product, long after the award winners are announced.
Choose how many nominations you would like, along with a package from our categories page.
Sign up for an account to purchase your package and entries.
Once you've claimed your brand and checked out, we'll be in touch with next steps to upload your nomination. It's all super simple from there!