Kiindred Awards Categories
Have a kids or family product? We probably have a category for that! We have covered all bases to ensure everyone gets an opportunity to enter.
Awards Categories
The Kiindred Kid and Family Awards are conveniently curated across age and stage, making it easy for parents (and brands) to find what they need.
With 5 x easy categories, and over 30 sub-categories spanning Learning & Development, Play & Creativity, Health & Wellbeing, Style, Comfort, and Tech and Travel, there is a category out there for every brand in the kid and parenting space.
Think: lunchboxes, shoes, learning apps, toys, household goods, tech and gadgets and even food and travel.
If it supports Aussie families, there’s a place for it here.
Best Preschool Toy
Ages 2–5
Best Imaginative Play Toy
Bricks and building, role play, dolls and action figures, dress-ups
Best Developmental Toy
STEM, puzzles, learning, coding kits
Best Outdoor Play Item
Bikes, trampolines, monkey bars, waterplay, scooters, play equipment
Best Arts & Crafts Product
Best Tech & Gaming Toy
Interactive toys, consoles, VR/AR, educational gaming
Best Home Organisation Item
Storage, planners, mealtime prep
Best Kids Bedroom Item
Beds, furniture, bedding
Best Decor or Styling Product
Lighting, accessories, wall art
Best Sleep Support Item
Sleep aids, nightlights, white noise, sleep tech
Best Family Mealtime & Entertaining Product
Lunch solutions, tableware, drinkware
Best Family Support App
Organisation, parental controls, wellbeing tools
Best Family Food & Drink Product
Best School Item
Backpacks, drink bottles, labels etc.
Best Family Travel Essential
Luggage, car accessories, travel cots, travel tech
Best Family Travel Experience
Destinations, resorts, family-friendly hotels, airlines, cruises
Best Car for Families
Best Kids Tech & Gadgets
Wearables, smartwatches, tablets, headphones, safety devices for school/tweens
Best Kids Skincare
Best Tween/Teen Skincare
Best Family Skincare
Best Kids Haircare
Best Tween/Teen Haircare
Best Family Haircare
Best Kids Personal Care Item
Deodorant, hygiene, sun safety
Best Kids Health Product
Vitamins, supplements, wellness
Best Family Wellbeing Product
Fitness, mental health, therapy tools, wellness apps
Best Eco or Sustainable Everyday Product
School supplies, personal care, reusables
Best Parent Support Service
Counselling, coaching, community platforms, family memberships
Best Educational Service
Tutoring, extracurricular learning, after-school programs, online learning hubs
Best Educational App
Digital-first learning platforms, literacy, numeracy, coding, e-readers like Reading Eggs
Best Family Experience
Attraction, holiday park, theatre, events
Best New Product
Launched in past 12 months
Most Innovative Brand
Most Sustainable Brand
Most Inclusive Brand
Best Australian Brand
Best Emerging Brand
Judging Criteria
Each entry will be evaluated based on the following criteria:
- Quality: Durability, safety, and overall craftsmanship.
- Value for Money: Affordability relative to benefits offered.
- Innovation: Uniqueness and creativity in design or function.
- Usability: Ease of use and practicality in daily family life.
- Aesthetics: Visual appeal and design suitability for families.
Ready to nominate? Check out our Prices and Packages to start your nomination.
