Kiindred Awards Categories

Have a kids or family product? We probably have a category for that! We have covered all bases to ensure everyone gets an opportunity to enter.

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Awards Categories

The Kiindred Kid and Family Awards are conveniently curated across age and stage, making it easy for parents (and brands) to find what they need.

With 5 x easy categories, and over 30 sub-categories spanning Learning & Development, Play & Creativity, Health & Wellbeing, Style, Comfort, and Tech and Travel, there is a category out there for every brand in the kid and parenting space.

Think: lunchboxes, shoes, learning apps, toys, household goods, tech and gadgets and even food and travel.

If it supports Aussie families, thereโ€™s a place for it here.

Kid & Family Groups

Best Arts & Crafts Product

Best Developmental Toy

STEM, puzzles, learning, coding kits

Best Imaginative Play Toy

Bricks and building, role play, dolls and action figures, dress-ups

Best Outdoor Play Item

Bikes, trampolines, monkey bars, waterplay, scooters, play equipment

Best Preschool Toy

Ages 2โ€“5

Best Tech & Gaming Toy

Interactive toys, consoles, VR/AR, educational gaming

Best Decor or Styling Product

Lighting, accessories, wall art

Best Family Food & Drink Product

Best Family Mealtime & Entertaining Product

Lunch solutions, tableware, drinkware

Best Family Support App

Organisation, parental controls, wellbeing tools

Best Home Organisation Item

Storage, planners, mealtime prep

Best Kids Bedroom Item

Beds, furniture, bedding

Best Sleep Support Item

Sleep aids, nightlights, white noise, sleep tech

Best Car for Families

Best Family Travel Essential

Luggage, car accessories, travel cots, travel tech

Best Family Travel Experience

Destinations, resorts, family-friendly hotels, airlines, cruises

Best Kids Tech & Gadgets

Wearables, smartwatches, tablets, headphones, safety devices for school/tweens

Best School Item

Backpacks, drink bottles, labels etc.

Best Eco or Sustainable Everyday Product

School supplies, personal care, reusables

Best Family Haircare

Best Family Skincare

Best Family Wellbeing Product

Fitness, mental health, therapy tools, wellness apps

Best Kids Haircare

Best Kids Health Product

Vitamins, supplements, wellness

Best Kids Personal Care Item

Deodorant, hygiene, sun safety

Best Kids Skincare

Best Tween/Teen Haircare

Best Tween/Teen Skincare

Best Educational App

Digital-first learning platforms, literacy, numeracy, coding, e-readers like Reading Eggs

Best Educational Service

Tutoring, extracurricular learning, after-school programs, online learning hubs

Best Family Experience

Attraction, holiday park, theatre, events

Best Parent Support Service

Counselling, coaching, community platforms, family memberships

Best Australian Brand

Best Emerging Brand

Best New Product

Launched in past 12 months

Most Inclusive Brand

Most Innovative Brand

Most Sustainable Brand

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Judging Criteria

Each entry will be evaluated based on the following criteria:

  • Quality: Durability, safety, and overall craftsmanship.
  • Value for Money: Affordability relative to benefits offered.
  • Innovation: Uniqueness and creativity in design or function.
  • Usability: Ease of use and practicality in daily family life.
  • Aesthetics: Visual appeal and design suitability for families.

Ready to nominate? Check out our Prices and Packages to start your nomination.

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