How it
works
Choose which categories you would like to nominate in and how many nominations you’d like. Choose to ‘pay per entry’ or pick one of our discounted package options. Plus, every 5th Nomination receives a 20% discount, so you can stack those entries for less!
Add a content pack add-on to increase your brands reach throughout the judging period with:
Make your nominations work harder by adding a ‘Seasonal Add-on’ pack to give your brand exposure well into summer. Capitalise on the awards hype for your brand to convert awareness into sales across Black Friday Sales, Christmas, Summer, and Back to School seasons.
Once you’ve added your nominations and add-ons, you can easily check-out via our site, and then you simply need to upload your product details and images to be ready for consumer and export voting in Phase 2 of the awards.
The Kiindred Kid and Family Awards are conveniently curated across age and stage, making it easy for parents (and brands) to find what they need.
With 5 x easy categories, and over 30 sub-categories spanning Learning & Development, Play & Creativity, Health & Wellbeing, Style, Comfort, and Tech and Travel, there is a category out there for every brand in the kid and parenting space.
Think: lunchboxes, shoes, learning apps, toys, household goods, tech and gadgets and even food and travel.
If it supports Aussie families, there’s a place for it here.
Ages 2–5
Bricks and building, role play, dolls and action figures, dress-ups
STEM, puzzles, learning, coding kits
Bikes, trampolines, monkey bars, waterplay, scooters, play equipment
Interactive toys, consoles, VR/AR, educational gaming
Storage, planners, mealtime prep
Beds, furniture, bedding
Lighting, accessories, wall art
Sleep aids, nightlights, white noise, sleep tech
Lunch solutions, tableware, drinkware
Organisation, parental controls, wellbeing tools
Backpacks, drink bottles, labels etc.
Luggage, car accessories, travel cots, travel tech
Destinations, resorts, family-friendly hotels, airlines, cruises
Wearables, smartwatches, tablets, headphones, safety devices for school/tweens
Deodorant, hygiene, sun safety
Vitamins, supplements, wellness
Fitness, mental health, therapy tools, wellness apps
School supplies, personal care, reusables
Counselling, coaching, community platforms, family memberships
Tutoring, extracurricular learning, after-school programs, online learning hubs
Digital-first learning platforms, literacy, numeracy, coding, e-readers like Reading Eggs
Attraction, holiday park, theatre, events
Launched in past 12 months
30 April - 18 June
Brand nominations live on the Kiindred Awards site
Extended due to demand, brands now have an extra week to secure their nominations.
1 July - 31 July
Parents Choice Voting and competition phase opens on Awards site
14 August
Winners announced on site, in Trade Press and on socialsEvery nomination will be judged by our Kiin Experts panel against transparent judging criteria. Your score card and any anonymous expert feedback shared with you for use in marketing plans and collateral.
Every nomination will be also judged by our Kiin Creators community and real parents from all over Australia. Parents are incentivised to vote with a major prize draw. The Parents Choice badge is a real-life parent recommendation
Each nomination automatically earns you a place in Kiindred's 2025 'Best of' Product guides, generating ongoing search awareness for your product for the rest of the year.
Premium Kiindred Partners get the above benefits, along with a host of ongoing perks for 12 months including editorial and social inclusions on Kiindred, awards marketing pack with social and display assets, 15% off all Kiin Creator packages and free on-site competitions.
Parents get to pick their faves for their chance to win a major prize!
Our Kiin Experts review and score brand submissions mid September
Winners of both Expert's Choice and Parent's Choice are announced Mid October - making it perfect timing for parents making Chrismas shopping decisions!
Each entry will be evaluated based on the following criteria:
Ready to nominate? Check out our Prices and Packages to start your nomination.
An award chosen by panel of industry experts ensures brand credibility among parents. Anonymous expert feedback is provided to brands.
Positioning your product alongside key players in each category ensures your brand isn't overlooked, enhancing awareness among a niche parenting audience.
Amazing products from diverse categories throughout the parenting category will be showcased and celebrated.
A 2025 Kiindred Baby and Toddler Awards Badge on your product catches consumers attention and is recognised as a hallmark of quality.
Entering a product in the Kiindred Baby & Toddler Awards 2025 ensures ongoing profile for your product, long after the award winners are announced.
Emily Johnson CEO, Baby Bliss
Michael Smith Founder, Tiny Tots
Sarah Brown Director, Little Ones
Display up to five products on your Instagram story. The more categories you vote for, the more chances you have of winning.
