How it
works

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Ready to Enter?

Here’s How to Nominate:

1

Nominations

Choose which categories you would like to nominate in and how many nominations you’d like. Choose to ‘pay per entry’ or pick one of our discounted package options. Plus, every 5th Nomination receives a 20% discount, so you can stack those entries for less!

2

Content Add-Ons

Add a content pack add-on to increase your brands reach throughout the judging period with:

  • Creators – Videos with real parents using your products
  • Experts – Video and Editorial featuring a Kiin Expert on the subject of your choice
  • Sampling – get additional word of mouth exposure with at least 10+ samples and reviews
3

Seasonal Add-Ons

Make your nominations work harder by adding a ‘Seasonal Add-on’ pack to give your brand exposure well into summer.  Capitalise on the awards hype for your brand to convert awareness into sales across Black Friday Sales, Christmas, Summer, and Back to School seasons.

4

Check-Out and Upload

Once you’ve added your nominations and add-ons, you can easily check-out via our site, and then you simply need to upload your product details and images to be ready for consumer and export voting in Phase 2 of the awards.

Awards Categories

The Kiindred Kid and Family Awards are conveniently curated across age and stage, making it easy for parents (and brands) to find what they need.

With 5 x easy categories, and over 30 sub-categories spanning Learning & Development, Play & Creativity, Health & Wellbeing, Style, Comfort, and Tech and Travel, there is a category out there for every brand in the kid and parenting space.

Think: lunchboxes, shoes, learning apps, toys, household goods, tech and gadgets and even food and travel.

If it supports Aussie families, there’s a place for it here.

Kid & Family Groups

Comfort & Routine

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Health & Wellbeing

Kids toothpaste, probiotic drops, toddler vitamins, basic first aid, baby-safe sunscreen

Learning & Development

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Play & Creativity

Pretend play (kitchens, dress-ups), playdough, scooters, musical toys, bath toys

Style & Everyday Essentials

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Comfort & Routine

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Health & Wellbeing

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Learning & Development

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Play & Creativity

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Style & Everyday Essentials

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Tech & Travel (Optional)

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Comfort & Routine

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Health & Wellbeing

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Learning & Development

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Play & Creativity

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Style & Everyday Essentials

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Tech & Travel

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Eco & Impact

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Food & Mealtime

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Health & Wellness

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Home & Living

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Lifestyle & Services

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Travel & Experiences

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Best Australian-Made Brand

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

Best New Product

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Best Purpose-Led Brand

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Emerging Brand of the Year

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Most Innovative Brand/Product

Toddler clothing, sandals, hats, backpacks, lunch bags, water bottles

Most Sustainable Brand/Product

Early learning toys, first puzzles, picture books, STEM starter kits, flashcards

What happens next?

Nominations for Brands Open - 4th August to 1st September

Consumer Voting - 4th September to 30th September.

Parents get to pick their faves for their chance to win a major prize!

Expert Judging

Our Kiin Experts review and score brand submissions mid September

Winners Announced

Winners of both Expert's Choice and Parent's Choice are announced Mid October - making it perfect timing for parents making Chrismas shopping decisions!

Judging Criteria

Each entry will be evaluated based on the following criteria:

  • Quality: Durability, safety, and overall craftsmanship.
  • Value for Money: Affordability relative to benefits offered.
  • Innovation: Uniqueness and creativity in design or function.
  • Usability: Ease of use and practicality in daily family life
  • Aesthetics: Visual appeal and design suitability for families.

Ready to nominate? Check out our Prices and Packages to start your nomination.

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Build Credibility

An award chosen by panel of industry experts ensures brand credibility among parents. Anonymous expert feedback is provided to brands.

Deliver Brand Awareness

Positioning your product alongside key players in each category ensures your brand isn't overlooked, enhancing awareness among a niche parenting audience.

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Celebrating Excellence

Amazing products from diverse categories throughout the parenting category will be showcased and celebrated.

Stand out from the crowd

A 2025 Kiindred Baby and Toddler Awards Badge on your product catches consumers attention and is recognised as a hallmark of quality.

Entering a product in the Kiindred Baby & Toddler Awards 2025 ensures ongoing profile for your product, long after the award winners are announced.


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