For the last 10 years, Kiindred has been helping Aussie families to parent with confidence.
We’re the 2am phone-a-friend and the reassuring calm in the chaos.
Our expert advice meets real-life parenting – delivered through our site, socials and app – with support that actually speaks parent’s language..
Kiindred has developed a signature style and voice unique in the space. No daggy and outdated cliches – we’re for the modern parent of the Insta and Tik Tok generation.
We’re for parents of all shapes and sizes, and from all walks of life.
After the huge success of our first ever Baby & Toddler Awards - reaching over 7.9 million parents and helping hundreds of brands earn trusted recognition, we’re back with something even bigger. The Kiindred Family & Kids Awards is here to celebrate the best products and innovations supporting Aussie families through every messy, magical, and memorable stage of life.
From preschoolers to parents, we’re shining a spotlight on products that actually make a difference in family life. Think: school lunches that actually get eaten, cleaner playtimes, healthier habits, and tools that help families thrive.
As with the baby awards, we’ve listened to what brands really need – and scrapped what doesn’t work. The result? Awards that are transparent, credible, and impactful. Because your product deserves more than just a generic badge.
Whether you’re a big brand, a boutique offering, or just an Aussie founder starting out – this is your chance to stand out to Aussie families.
Plus, it’s timed to perfection so your brands receive maximum reach and awareness among parents in the lead up to Christmas purchasing and the summer break.
We're combining the knowledge of our expert judging panel with the real-life experience of Aussie parents to spotlight the very best parenting products in the country.
When a product earns one of these badges, you’ll know it’s been endorsed by professionals and parents - so you can feel confident it’s worth your time (and money).
Each product is judged in two different ways:
Assessed by our panel of trusted Kiin Experts including educators, psychologists, nutritionists, and family lifestyle specialists, using set judging criteria that reflect what matters most to everyday Aussie families.
Aussie parents vote with their real-life experiences… and their voices count just as much. Every vote comes from someone who’s been there, done that (and got the snack-stained shirt to prove it).
Every brand that enters gets value that extends far beyond the award winner’s announcement. Whether you win or not, your product becomes part of a powerful marketing and exposure ecosystem.
With Kiindred's powerhouse platform and engaged audience, your product will be seen by the parents who matter most.
Plus, our awards campaign includes paid promotion, viral tools like our Top 10 family favourites, and trade press exposure.
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Aussie Parents reached each month
Just like the Baby & Toddler Awards, our 1,000+ strong community of real parent creators will be amplifying the Kiindred Kid & Family Awards with authentic reviews, social buzz, and word-of-mouth exposure that money can’t buy.
These are the voices Aussie families trust – and they’re ready to shout about your product.
Brands who choose creator packages will receive dedicated video content, reviews, and TikTok-ready social mentions to get your entry seen and voted for.
Our Kiin expert panel is at the heart of our credibility. We work with some of Australia’s most respected professionals across early childhood education, family psychology, nutrition, paediatrics, and more.
They bring the knowledge, and your brands bring the innovation. Together, we help families make confident choices.
(Expert line-up to be revealed soon!)
Gain brand recognition, exposure, and credibility among Aussie parents.
Display up to five products on your Instagram story. The more categories you vote for, the more chances you have of winning.
