You've discovered Australia's favourite! ✅ Made from 100% organic cotton and head filled with Better fill ™ polyester. ✅ Printed with water based eco inks. ✅ Intentionally simple with no buttons, embroidery or electronics/batteries. 🥇 Winner 2025 Loved by Parents awards - Best Baby Comforter, Best Baby Toy, Best Soft Toy The Better Blankie™ - Join 100k plus who’ve made the switch to for their little one’s best friend. 🙌 Babe in their chewing era? Cuddly toys are commonly made with fake fur - this is a synthetic fabric made from thousands of tiny microplastics Here are some reasons to avoid them chewing on fake fur: 🫶 Faux fur can shed fibres or small pieces, which may be inhaled or swallowed. 🫶 Babies with sensitive skin or allergies may have adverse reactions to the materials used in fake fur, leading to skin irritation or discomfort. 🫶 Fake fur is notoriously warm and can affect body temperature regulation. Thankfully, there’s an alternative! For the cuddlies your little one gets up close and personal with, look for lightweight organic cotton! It’s made from a plant, so it’s better to chew and snuggle. Kip tip: Buy two or more so you always have a spare. A Kippin Blankie is a simple toy designed to provided comfort and a tactile way to soothe for your baby or toddler. If you choose to use a Kippin for sleep, please always follow safe sleep guidelines. You can start using your Kippin Blankie as part of your supervised Sleep Ritual from birth - please find our comprehensive guide, here. However - Red Nose recommend you do not leave a soft toy in the cot unsupervised under 7 months of age. For further information, please contact Red Nose directly.

The Toniebox is a unique, screen-free audio system designed to spark imagination and promote early development in children. It’s easy to use, offering young ones the opportunity to engage with music, stories, and characters while also supporting their creativity. By simply placing a Tonie (small character figurines available in a wide range of beloved characters from movies, stories, and music) on top of the Toniebox, kids can enjoy hours of interactive play, movement, listening, and learning. Perfect for developing essential skills like listening, focus, and imagination, the Toniebox combines high-quality audio with a fun, durable design that encourages independent play. Its engaging and soothing content makes it ideal for both playtime and relaxation, while the bright colours and simple controls appeal to little hands. Tonies® is proud to support early childhood development by offering a safe, screen-free experience that’s both educational and fun.

The Done by Deer Tummy Time Activity Toy – Croco is a soft, crocodile-shaped support pillow designed to make tummy time fun and engaging for babies. It helps strengthen neck, back, and shoulder muscles while stimulating the senses with built-in crinkle sounds, a baby-safe mirror, teething rings, and various textures. Perfectly sized for little ones, Croco encourages sensory exploration and motor development in a safe and playful way.

At Play Planet Kids, we know firsthand how powerful play can be—because this set changed everything for our daughter. Our Foam Shapes Obstacle Course Set was created to support children with additional needs and developmental delays. It has since become a transformative tool for families across Australia. And a product that has inspired other companies to try to replicate the layout. Each shape in this versatile soft play set—ramps, blocks, arches, and cylinders—has been carefully chosen to encourage gross motor development, core strength, and balance. Children engage key muscle groups as they crawl, climb, stack, and slide, building coordination, stability, and spatial awareness through joyful movement. But the benefits don’t stop at physical milestones. This set also fuels imaginative play and problem-solving. With countless layout options, little ones are empowered to rearrange the pieces into their own mini obstacle courses—boosting creativity, confidence, and independence. Crafted from durable, high-density PU foam and finished in our signature neutral colourway, this set blends seamlessly into any home while inviting children into a world of safe, open-ended exploration. From curious crawls to confident climbs—this product has been more than a toy for our family. It has been a stepping stone to progress, possibility, and play.

The Play Kits are an early learning system that supports families with developmental play essentials for children paired with resources for parents. Timed to early development windows, The Play Kits are delivered by subscription every 2-3 months for children aged 0-4+. The Play Kits are curated with expert-designed playthings, books, and a Play Guide for parents, with child development info and play ideas. Included with The Play Kits subscription is access to The Lovevery App–providing parents with week-by-week support, development guidance, free parenting courses for tricky topics like feeding and potty training, and activity ideas to make parenting easier.

Stokke® Tripp Trapp® Chair is The Chair That Grows With The Child ™. With a variety of available accessories, this iconic chair provides comfort and ergonomics for use from birth. Stokke® Tripp Trapp® Chair brings your baby to the dining table and closer to the family, and has highly adjustable seat and foot plate positions to ensure both back and feet support for any age. Features: – Your child can comfortably sit at the dining table and enjoy mealtimes with the rest of family. Classic, iconic design will never go out of style – Unique adjustability of seat and footplate to ensure both back and feet support for any age – Stable footrest that supports your child and provides comfort – Solid construction of European beech or Oak wood, which can hold an adult up to 136kg – Array of colour choices match any décor – Available in a variety of colours and in your choice of Beech or Oak wood finishes: – Natural, Red, Black, Whitewash, Walnut Brown, White, Storm Grey, Hazy Grey, Serene Pink, Soft Mint, Warm Red, Oak Natural, Oak Greywash. – Arrives with guide for positioning of seat and footplate related to age of child – Optional extended gliders provide increased backward stability – Easy to clean spills with dampened cloth – Extended 7-year warranty available on wooden components – Optional baby set and five-point safety harness – Water-based, non-toxic paint – No harmful substances/free from bisphenol and phthalates – Product Dimension: Weight – 7.155Kg, Width – 46cm, Height – 79cm, Depth – 49cm

Stands upright when folded, making storage effortless 6 adjustable height settings. The removable tray conveniently stores on the back legs, keeping everything organized and tidy, while staying out of the way when not in use. Improved Mobility with roller wheels: Featuring 2 roller wheels, this high chair can be easily moved between rooms or stored away when not in use. Whether for mealtime, playtime, or as a toddler chair, its portable design ensures your child always has a seat at the table.

New to Australia A Lifelong Companion for Your Growing Child – Meet the New Leander Louie™ Highchair – Now available in Australia, the Leander Louie™ Highchair blends timeless Nordic design with everyday functionality. Inspired by the iconic Leander Classic™, the Louie™ brings a modern twist — featuring gently curved legs for added stability, a lightweight frame for effortless movement, and a subtle bounce that encourages motor skill development. Why parents love the Louie™ Highchair: ✔️ Grows with your child – adjustable from baby to adult ✔️ Built to last – crafted with quality materials made to endure ✔️ Designed for comfort – ergonomic and customisable seating ✔️ Stylish choices – available in Cappuccino, Sage, and Natural ✔️ New Safety Bar – now offered in Cappuccino and Sage ✔️ Fully compatible – accessories fit both Louie™ and Classic™ chairs More than a highchair — it’s a seat for life. Perfect for families who value thoughtful design, practical function, and enduring quality. 👉 Explore the Leander Louie™ Highchair at Danish by Design Danish by Design is the official Australian distributor for Leander.

Help your child sleep and breathe better 365 days a year with the Aroma-Snooze. Its your ultimate tool against sleeplessness. This 7 in 1 humidifier will transform the room into a dreamy oasis of purified mist, soothing sounds, relaxing scents, and calming colors, lulling your child into a deep and restful slumber. It's the essential addition to your childs nursery.

More than just a rug… The Snuggle Rug is also a piece of art, designed in collaboration with First Nations artist Kamilya Lowana White of Studio Lowana, this rug features the “Girliny Girlinyji Reef ” piece — represents the complex eco systems beneath the ocean waves. The Girliny-Girliny Reef snuggle rug creates an ideal sanctuary by turning any area into a safe and inviting play or comfort zone. Its plush memory foam surface provides gentle cushioning that absorbs impact, allowing little ones to crawl, play, and explore without fear of injury. This beautifully crafted rug cushions every step and tumble, providing a supportive and comfortable surface for babies, kids, and adults alike. It’s perfect for playtime, tummy time, quiet reading, or simply relaxing together. The Snuggle Rug is perfect for daily use, whether in the nursery, playroom, living room, or any space that could use a touch of cozy comfort. Use it during playtime, nap time, or even for your own yoga or meditation practice. Key Features: - Ultra-Soft Memory Foam: The Girliny-Girlinyji Reef Snuggle Rug is made from high-quality 35D foam, providing an incredibly plush and cloud-like surface. This softness not only enhances comfort but also absorbs impacts, making it the perfect cushion for babies and toddlers as they crawl, play, and explore their surroundings. - Nonslip Bottom: The rug is equipped with a specially designed nonslip bottom that ensures stability during playtime. This safety feature prevents accidental slips and falls, allowing kids to move freely without the worry of the rug shifting underneath them. - Easy Maintenance: Designed for busy households, the Snuggle Rug is easy to maintain. Regular vacuuming keeps it clean and dust-free, while the innovative anti-spill technology allows for quick cleanup of spills and messes. Simply wipe any accidents away with a damp, soapy cloth to keep the rug looking pristine. Bring home the comfort, safety, and beauty of the Snuggle Rug and create a haven for your little explorers and your whole family. Also available in: Small 1.4 x 1.0m Medium 2.0 x 1.5m Large 3.0 x 2.0m X-Large 4.0 x 2.0m Round 2.0 x 2.0m

Playful, practical, and full of heart—the Confetti Table & Chair Set by Jellybean Interiors has quickly become a favourite in Australian homes, and for good reason. Made from recycled, non-toxic plastic and sprinkled with colourful flecks, each set is uniquely joyful—no two are the same. Lightweight but sturdy, it’s designed with rounded edges for safety, textured surfaces to hide the mess, and a no-tools setup that makes it as easy for parents as it is exciting for kids. This set isn’t just furniture—it’s where first drawings happen, snacks are shared, playdates unfold, and imagination takes centre stage. Built to withstand the chaos of childhood and look beautiful doing it, the Confetti Set brings both form and function into nurseries, playrooms, and outdoor spaces alike. Why it deserves to win: • Eco-conscious: Made from recycled materials and built to last • Design-forward: Vibrant, one-of-a-kind flecked finish that kids and parents love • Parent-friendly: Ready to use out of the box—no tools, no stress • Child-focused: Safe, sensory-friendly, and built for real-life play • Cult favourite: A five-time sell-out with glowing reviews from families across Australia The Confetti Table & Chair Set isn’t just a best-seller—it’s a memory-maker. A true standout in any nursery or playroom.

The Original Leander Matty™ Changing Mat The award-winning Leander Matty™ Changing Mat sets a new standard for changing stations — combining modern design, exceptional hygiene, and unmatched comfort. Made in Denmark from soft PUR foam, the Matty™ delivers a skin-like feel that quickly adapts to room temperature, creating a warm and welcoming surface for your baby. Its sleek, moulded design is completely seamless — with no grooves for dirt or bacteria to hide — making it extremely hygienic, even after years of daily use. Why parents love the Matty™: ✔️ Seamless, water-repellent surface – hygienic and easy to clean ✔️ Soft, skin-like PUR foam – gentle and comfortable for baby ✔️ Durable, award-winning design – stylish and built to last ✔️ Portable with a firm base – use it anywhere: on a dresser, table, or floor ✔️ Easy to disinfect – simply wipe with mild soap or up to 70% alcohol (via cloth only) Available in 5 beautiful colours: Cappuccino, Clay, Mocca, Sage Green, and Pearl Grey Whether you’re creating a minimalist nursery or need a durable solution for busy everyday life, the Leander Matty™ offers both function and timeless Scandinavian style. 👉 Discover the Leander Matty™ Changing Mat at Danish by Design Danish by Design is the Australian distributer for Leander

Safe, calming and spacious, OLLIE is the perfect play solution for your little one.

• Huge space for bub to play – 116cm total diameter
• Made from super soft & safe cotton and linen-blend fabrics
• The removable, quilted top mat is perfect for play-on-the-go!
• Includes 5 toys to encourage sensory play
• Multiple attachment points for the toys

Instantly transform your play space with our large Retro / The Streets reversible padded playmat in Large (200cm x 140cm x 1.5cm) On Side A (Retro): You’ll find a fun mid-century contemporary-inspired design with warmer tones that’s oh so cool. You'll be taken straight back in time with a vibe that’ll suit any style space, from modern to bohemian and anything in between. On side B (The Streets - Earth Tone): You'll find a minimal track design for imaginative play. Inspiring your little ones to play in a world of their own, where they can build a rural town with farmhouses or construct a concrete jungle! They're only limited by their imagination. Designed with our customers in mind, this beautiful earth-toned track design is a stylish twist the whole family will love! The earthy tones colour palette is bold enough to create interest whilst being neutral enough to look great in a styled living space. This colourway is perfection in any contemporary shared space. Grace & Maggie play mats are stylishly designed to be reversible, allowing parents to effortlessly change the look of their space in seconds. These mats not only enhance the aesthetic of any room but also provide a comfortable surface, perfect for saving knees during playtime or yoga sessions. With their blend of functionality and chic design, Grace & Maggie mats cater to both children’s play and parents' wellness routines. What it does: This activity play mat brings style and safety together. Can be used for Tummy Time, sensory and developmental play. Playmats purpose: - Safe Exploration: Provides a cushioned surface that allows babies and young children to explore their environment safely, minimising the risk of injury during play. - Sensory Stimulation: Features neutral colours, patterns, and varied textures that promote sensory development. - Gross Motor Skill Development: Encourages physical activities like crawling, rolling, and tumbling, which are essential for developing strength, coordination, and gross motor skills. Making tummy time a breeze. What it’s formulated with: - Made from next-generation, thick non-toxic TPU foam, offering soft cushioning for every roll, crawl, and tumble. - Eco-friendly and biodegradable, this mat is free of latex, BPA, or PVC, and is hypoallergenic and waterproof. - Surpasses International Toy Safety Standards, ensuring a safe, nurturing environment for little ones. When to use it: Perfect for everyday play, tummy time, and family activities — in the living room, nursery, or wherever you want a stylish, soft, and safe spot for your little ones. How to use it: - Unpack & expand: Simply unroll the mat and let it settle. - Play & explore: Use either side for stylish decor or creative play. - Daily care: Wipe clean with a damp cloth or gentle baby wipe. - Keep it safe: Avoid sharp objects, direct sunlight, harsh cleaners, bleach, and placing heavy furniture on the mat to protect it. - Hint: For super fast flattening, when you first unroll your mat, reverse roll it back up, re-strap with the reusable velcro straps provided and leave it overnight.

The Rudie Nudie Waterproof Playmats are both beautiful and practical. Being machine washable and waterproof, the playmats are built to catch the mess. They’re great for messy/sensory play, toilet training, nappy-free playtime and are perfect for outdoor adventures. The Rudie Nudie Playmats have a range of colourful designs, all created by artists, so they fit in with any beautiful interior design, but also stand out in the part or at the beach. Loved by families within Australia and over 45 countries around the world, the Rudie Nudie Playmats are an essential item for babies and children.

Rollie Pollie playmats are a celebration of thoughtful design and everyday elegance. With over 35 beautifully curated styles, they’ve been created to mimic the look of designer rugs—effortlessly complementing even the most sophisticated interiors. At last, a playmat that doesn’t scream “kids’ zone”! Behind their grown-up aesthetic lies clever functionality: soft, cushioned comfort for little ones, and wipe-clean practicality for parents. We’re proud to be redefining what family-friendly design can look like—elevated, intentional, and unapologetically stylish. Because we believe parents shouldn’t have to compromise on beauty in their home—especially not for a playmat.

Say goodbye to mealtime chaos and hello to stress-free cleanup! Our Tidy Tots Hero 30 Pack is the must-have solution for busy parents who want an easy, stress-free cleanup—wherever mealtime happens. Designed for perfectly for high chairs, these planet-friendly mess mats catch every spill, splatter, and crumb, so you can focus on enjoying the moment instead of cleaning up after it. When the meal’s over, simply gather, scrunch, toss, and go— literally cleanup in seconds! Made from recycled paper products to help reduce waste and promote sustainability, our mats make mealtimes effortless without the guilt. Whether you’re heading out for a coffee, visiting family, or tackling dinner at home, The Tidy Tots Hero 30 Pack ensures you're always ready for whatever mealtime throws your way. ✨ Stock up today—because once you start using them, you’ll never look back! Our mess mats are made from recycled paper pulp. This means the mats break down naturally over time, reducing waste and their impact on the environment.

Hegen PCTO™ All-Rounder Cup PPSU (12 Months+) is a spoutless training cup designed to help babies transition from bottle-feeding to drinking from a cup. This cup allows toddlers to sip from anywhere around the rim, similar to an open drinking cup, while the soft silicone disc inside regulates the flow of liquid. It encourages good drinking habits, supports fine motor skill development, and helps prevent tooth decay by simulating the act of sipping from a regular cup. The All-Rounder Cup is crafted from medical-grade PPSU plastic, which is durable, lightweight, and resistant to high temperatures. The soft silicone disc is gentle on babies’ sensitive gums, ensuring a safe and comfortable drinking experience. Recommended for children aged 12 months and above, this cup is perfect for supporting the weaning process from milk bottles to independent drinking. However, it can also be used to start training infants as early as 6 months old, once they begin eating solids.

The Lil’Kooee Weaning Spoon is purposefully designed to overcome common challenges faced by parents during the early stages of feeding solids. With a soft, flat, flexible tip and rounded edge, it allows for a gentle introduction to solids, making it ideal for babies with sensitive gums or emerging teeth. In addition, unlike conventional designs, the spoon’s deeper base ensures food is easily scooped and retained, while its ergonomic, rectangular handle offers a secure, non-slip grip for both parents and infants. This thoughtful design not only enhances control but actively supports the transition to independent feeding. Combining sensory comfort with practical function, the Lil’Kooee Weaning Spoon is a small tool with a big developmental impact.